What Widian is known for
Abu Dhabi perfume house founded 2014 by Ali Al Jaberi as AJ Arabia, renamed Widian in 2016; produces oud-forward luxury fragrances in bottles inspired by the Sheikh Zayed Mosque.
Widian is a luxury perfume house founded in Abu Dhabi in 2014 by Ali Al Jaberi, initially under the name AJ Arabia before being renamed Widian in 2016 - an Arabic word meaning 'valleys.' Al Jaberi grew up around traditional Arabian fragrance materials such as oud, incense, and native Arabian flowers, later moved to Paris to study perfumery, and returned to Abu Dhabi to build fragrances combining Arabian oud, gold, and resins with French perfumery technique. Widian's bottles are described as taking design cues from the domes of the Sheikh Zayed Grand Mosque, and its collections center on rich, oud-heavy compositions.
How ORBIS reads this city
Best for — Gulf luxury ouds.
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Where next
- Roja Parfums — Naples
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