What U-Power is known for
Italian safety-footwear brand launched end of 2005 by P.F. Uzzeni (whose Almar Group traces to 1950); U-Power Group formed 2006 in Paruzzaro, Novara; its Red Lion line, launched 2017, became Europe's top-selling safety-shoe range by 2019.
U-Power's roots go back to 1950, when P.F. Uzzeni founded the Almar Group near Milan, initially making athletic footwear. At the end of 2005, Uzzeni founded U-Invest specifically to produce, distribute, and market safety shoes under the U-Power brand, and U-Power Group was formally established in Paruzzaro, in the province of Novara, in 2006. The company built its market position through the Red Lion range, launched in 2017; by 2019 U-Power had become the European market leader in safety shoes and boots. Today U-Power Group employs roughly 4,400 people and produces about 4.5 million pairs of footwear annually for more than 7,500 business customers, supplying protective footwear and workwear primarily to industrial and construction markets across Europe.
Best for — Safety shoes
Italy
Where next
- Loake — United Kingdom
- Martinelli — Spain
- Softinos — Portugal
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