What White Stuff is known for
British casual clothing since 1985—colourful, printed womenswear and village-fete-friendly basics with playful details and UK heritage.
White Stuff Clothing was founded in 1985 by George Treves and Sean Thomas, keen skiers who began by selling abstract-printed T-shirts and sweatshirts to the alpine skiing community in Val d'Isère. The first White Stuff store opened in London in 1991, launching a brand now known for traditional British styles, playful prints, and thoughtful details across womenswear, menswear, and children's clothing. The company operates over 124 shops across the United Kingdom and distributes via mail-order catalogues and online shopping. Headquartered in London with 2024-25 revenue of 184 million pounds, White Stuff is known for its characterful boutique stores, innovative marketing, and a charitable foundation supporting community causes.
Best for — British casual clothing and knitwear
Global
Where next
- Muller of Yoshiokubo — Tokyo
- Atma Alam Batik Art Village — Malaysia
- Moroccan Touch — Marrakech
Hand-curated for ORBIS · no paid placement