Why it belongs in ORBIS
Carla Sozzani's pioneering concept universe — fashion, art, books, and the courtyard café that invented the genre. Established 1991.
Founded in Milan in 1991, 10 Corso Como brought fashion and design retail together with an art-and-photography gallery, bookshop and courtyard café in a former garage at Corso Como 10. The house describes the format as a “living magazine”: the reason to visit is the relationship between the fashion edit, books, exhibitions, design objects and café rather than any single label. Allow time to move between the different spaces instead of treating it as a conventional boutique; that cross-category curation is the point of the original Milan address.