What Ateliers Auguste is known for
A Paris leather-goods brand founded by brothers Laurent and Xavier Valembert near the Philippe Auguste metro station, after a decade running an advertising agency together; bags are designed in Paris and hand-made in Italy, sold direct-to-consumer without retail intermediaries.
Ateliers Auguste was started by brothers Laurent and Xavier Valembert, who spent about ten years running an advertising agency together before turning to leather goods; sources differ on the exact founding year, with some citing 2012 and others 2018, and no definitive date is confirmed in company materials. The brand takes its name from its origin near the Philippe Auguste metro station in eastern Paris. The brothers' background in communication and design shaped an unusually direct go-to-market approach: rather than selling through department stores or multi-brand boutiques, Ateliers Auguste sells directly to customers online and through its own shop, cutting out wholesale intermediaries to keep prices lower relative to comparable Italian-made leather goods. Design references cited by the brand include modernist architects and designers such as Le Corbusier, Jean Prouvé, Charles and Ray Eames, and Frank Lloyd Wright, reflected in the brand's spare, geometric bag silhouettes. Production is carried out by artisans in Italy using leather from established Italian tanneries.
How ORBIS reads this city
Best for — Understated Paris-designed leather business bags
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