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Bleu de Paname

Paris, France

📍 68 Rue Saint-Honoré, 75001 Paris

What Bleu de Paname is known for

Paris workwear label founded late 2008 by Thomas Giorgetti and Christophe Lepine; its boutique at 68 rue Saint-Honoré (opened 2014) sells made-in-France chore coats, denim and military-inspired pieces.

Bleu de Paname was founded at the end of 2008 by two Parisian childhood friends, Thomas Giorgetti and Christophe Lepine, drawn to streetwear and to reviving French workwear as a menswear category. Early collections centered on denim - jackets, trousers and shirts - before the range broadened into wider ready-to-wear inspired by industrial-era work clothing and military garments, produced entirely in France. The brand opened its Paris boutique at 68 rue Saint-Honore, in the 1st arrondissement, in 2014. The name plays on 'Paname,' old slang for Paris, positioning the brand explicitly as a Parisian, French-manufacturing counterpoint to mass-market imported basics.

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