What Ginette NY is known for
Founded in New York in 2002 by Marseille-born, Sorbonne-trained architect Frédérique Dessemond; its signature 18k rose-gold disc-on-chain design debuted in 2003, and the brand reached France in 2005.
Ginette NY was founded in 2002 by Frederique Dessemond, an architect by training who studied art history at the Sorbonne before moving to New York in 1999. Her architectural background shows directly in the brand's design language, built around pared-back geometric forms rather than ornamentation. The brand's identifying piece arrived the following year: in 2003, Dessemond introduced a collection built around 18-karat rose gold, a champagne-toned alloy the brand made its signature material, in the form of a flat, stamped disc worn on a very thin chain, paired with simple medal-style pendants. That disc-and-chain format, designed for everyday wear rather than occasion jewelry, became the piece most associated with the brand. From its New York starting point, Ginette NY expanded first within the United States, then to Japan, before arriving in France in 2005, a reverse of the more typical Paris-to-New York trajectory, notable given the brand's Franco-American name and design identity split between the two cities. The brand remains built around this everyday, architecturally minimal approach to fine jewelry rather than the statement-piece model more common in traditional fine jewelry houses.
How ORBIS reads this city
Best for — Rose-gold disc and bead-chain fine jewelry, Parisian-New York cool.
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Where next
- Lou Yetu — Paris
- Monsieur — Paris
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