What M. Moustache is known for
Paris footwear brand founded 2012 by Antoine Vigneron, Guillaume Alcan and Thibault Repellin as M.Moustache menswear shoes; rebranded ODAJE around 2024 as a circular-economy sneaker company.
The Paris footwear brand now called ODAJE started in 2012 as M.Moustache, co-founded by Antoine Vigneron, Guillaume Alcan and Thibault Repellin as a men's shoe label offering an alternative to a fairly conservative men's footwear market. Over time the brand's customer base shifted heavily toward women - reportedly around 75% of buyers - and its focus moved toward women's trainers and sneakers alongside a growing emphasis on eco-responsible production. The company rebranded from M.Moustache to ODAJE (a name intended to evoke 'ode to joy') to better match this shift in what it made and who it made it for. Under the new name, the brand positions itself as a circular-economy footwear company, collecting customers' worn-out shoes and recycling the materials into new trainers.
How ORBIS reads this city
Best for — A Paris shoe maison now rebranded as ODAJE — same house, new name.
More in Paris
- Balenciaga — Paris
- Bourrienne Paris X — Paris
- Cartier — Paris
- Céline — Paris
- Chanel — Paris
- Charvet — Paris
- Creed — Paris
- Dior — Paris
Where next
- Bleu de Chauffe — Paris
- Chatelles — Paris
- Barbara Bui — Paris
Hand-curated for ORBIS · no paid placement