What Maison Izard is known for
Pyrenees-rooted knitwear label founded in 2017 by Yanis Choudar to revive the region's Pyrenean wool trade, named for the izard mountain goat; sweaters and accessories are spun, woven and knitted by craftspeople based near the Pyrenees.
Maison Izard was founded in 2017 by Yanis Choudar, who set out to revive a declining regional industry: the shearing, spinning and weaving of wool from sheep raised in the French Pyrenees. The brand takes its name from the izard, a wild goat-like animal native to the Pyrenean mountains, tying the label's identity directly to the region its wool comes from rather than to a person or place name.
The business changed hands in 2019, taken over by a new owner originally from the Comminges area of the Pyrenees with a prior background in marketing and communications, who continued the founding mission of keeping production close to source. Maison Izard's sweaters, coats and accessories are made through a supply chain - collecting the raw wool, then spinning, weaving and knitting it into finished pieces - kept as close to the Pyrenees as possible, rather than sending raw material abroad for processing and reimporting finished goods, a common practice in European wool that Maison Izard positions itself against. The brand holds the France Terre Textile label, a regional-origin certification for French textile production, which requires a defined share of the manufacturing chain to take place within a specific French textile region.
How ORBIS reads this city
Best for — Pyrenees wool sweaters, socks, and mountain-inspired knitwear.
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