Why it belongs in ORBIS
Paris womenswear label founded by designer Margaux Lonnberg (reports vary between 2012 and 2013), blending Scandinavian minimalism, California ease, and Parisian tailoring; pieces are produced locally in Paris.
Margaux Lonnberg is a Paris-based womenswear brand built around its founder-designer's own name. Lonnberg, a French stylist, designer and photographer, launched the label in the early 2010s - some sources give 2012, others say the brand was co-founded with Warren Guetta in 2013. The collections - blazers, trousers, knitwear, shirting and dresses - are described by the brand and retailers as combining Scandinavian minimalism with a Californian ease and an underlying Parisian sensibility. The brand states its pieces are manufactured locally in Paris using natural fibers. Margaux Lonnberg sells direct-to-consumer online and is stocked by a number of multi-brand boutiques and platforms across France and internationally.