What Mirae is known for
Mirae was founded in Paris in 2018 by Tara Jarmon, who had previously built and run her own eponymous ready-to-wear label, together with her daughter Camille Jarmon. Maya Chantout joined as creative director in 2020, shaping the label's current direction.
Mirae was founded in Paris in 2018 by Tara Jarmon, who had previously built and run her own eponymous ready-to-wear label, together with her daughter Camille Jarmon. Maya Chantout joined as creative director in 2020, shaping the label's current direction. The brand's stated design philosophy centers on dressing what its own manifesto calls the "modern, feminine woman" — playful, daring and uninhibited — through pieces built around bold, hand-drawn patterns developed in-house rather than licensed or generic prints. Mirae positions its production as consciously handcrafted in Europe, using natural fabrics, across a range spanning dresses, swimwear, knitwear and linen separates aimed at warm-weather, vacation-oriented dressing. Beyond its own e-commerce site, the brand maintains a standing physical presence at La Samaritaine, the historic Paris department store reopened by LVMH in 2021, and has staged recurring seasonal pop-up shops in the Marais district, including one as recently as March 2026 — evidence of an ongoing, rather than one-off, physical retail footprint in Paris alongside its online business.
How ORBIS reads this city
Best for — Colorful vacation-ready dresses, swim, and knits from this Paris label
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Where next
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Hand-curated for ORBIS · no paid placement