Why it belongs in ORBIS
Italian trouser and outerwear label founded 2005 by Luciano Bernardi's GDM Srl in the Rubicone valley, Emilia-Romagna, taking its name from the myths of Magna Graecia; focused on experimental fabric dyes and washes.
Myths was founded in 2005 by Luciano Bernardi through his company GDM Srl, based in the Rubicone valley of Emilia-Romagna, Italy - not in Liguria. It is a family business: Bernardi's sons Simone and Giovanni serve as brand strategy/artistic director and product manager respectively. The label takes its name from the myths of Magna Graecia, framing its design philosophy around 'timeless beauty' applied to modern trouser-making. Myths is known chiefly for men's and women's trousers made with an emphasis on fabric research - experimental dyes, washes and finishes.