What Obvious is known for
Obvious is a Paris-founded niche perfume house created by David Frossard, who launched the brand in autumn 2020 after a career that included running exports for L'Artisan Parfumeur and founding both Différentes Latitudes and the Liquides Perfume Bar in Paris.
Obvious is a Paris-founded niche perfume house created by David Frossard, who launched the brand in autumn 2020 after a career that included running exports for L'Artisan Parfumeur and founding both Différentes Latitudes and the Liquides Perfume Bar in Paris. That background in independent, non-mainstream perfumery shaped Obvious's founding premise: fragrances built around a single stated note, une Rose, un Musc, presented without the layered marketing language typical of larger fragrance houses. Frossard has described the project as a deliberate return to something 'more humble and more essential' in perfumery, pairing simplicity of concept with sustainably sourced materials and eco-conscious packaging. Obvious has no brand-owned boutique; its perfumes are sold through independent multi-brand perfumeries such as Liquides and Le Bon Marché in Paris and Perfume Lounge in Amsterdam, reflecting a distribution model built on specialist retailers rather than flagship stores. In September 2024 the house introduced its 'High Standards' collection, framed around a Gypset, gypsy-jetset, lifestyle theme, extending the brand's single-note format into a new thematic register while keeping the same pared-down approach to composition.
How ORBIS reads this city
Best for — David Frossard's single-note niche perfumes — une Rose, un Musc
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Where next
Hand-curated for ORBIS · no paid placement