What Patine is known for
Paris womenswear label launched online in 2017 by Charlotte Dereux, built around denim, T-shirts and shirting made with a hybrid permanent-collection and pre-order model. Certified B Corp and registered as a French mission-driven company.
Patine was founded by Charlotte Dereux, who first wrote down the idea for the brand at 23 but waited another fifteen years before actually launching it, in 2017. The label takes its name from the French word for the sheen objects acquire with age and use, reflecting Dereux's intent to design pieces meant to be kept and worn for years rather than treated as disposable.
The collection centers on a small set of timeless items: jeans, T-shirts and shirts, produced through a hybrid model that combines a standing permanent range with limited pre-order runs, a structure designed to reduce overproduction. Patine has built its identity around an explicit ecological stance, and the company holds B Corp certification and is registered in France as an 'entreprise à mission' (mission-driven company), a legal status that binds it to stated social and environmental objectives beyond profit.
The Paris-based company has continued to grow since launch; press coverage in 2025 reported double-digit annual growth, with roughly 25 percent growth recorded in 2024 and plans to open a small number of stores across Europe over the following years, with a stated preference for expansion into Northern European markets.
How ORBIS reads this city
Best for — Responsibly made denim, T-shirts, and sweatshirts in small-batch French-casual style
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