Sin Yoon Loong (My Cofé)

Sin Yoon Loong opened in Ipoh in 1937 and is widely credited as the shop that originated Ipoh white coffee — beans roasted with margarine and palm oil rather than the caramel used elsewhere, which softens the brew and gives it the pale color the style is named for. The company's own branding still leans on that history, running under the tagline "The Heritage of Coffee Making" and framing its products around the claim that each coffee bean is roasted using the original method. That formula is now sold packaged under the My Cofé label in three forms — 2-in-1, 3-in-1 and Black-O — letting the same recipe reach shoppers who can't get to the original Old Town shopfront in person. The family-run operation has kept the product line narrow rather than diversifying into unrelated goods: it is still, fundamentally, one coffee style produced under one name, sold both at the source and packaged for export. For a shopper who wants the drink credited with starting a regional coffee style rather than a shop that merely serves it, Sin Yoon Loong's claim to that origin is the reason to choose it over the newer kopitiams nearby.