What The Row is known for
Ashley and Mary-Kate Olsen founded The Row in 2006, naming it after Savile Row and starting with a single perfect t-shirt they tested for months.
Ashley and Mary-Kate Olsen founded The Row in 2006, naming it after Savile Row and starting with a single perfect t-shirt they tested for months. The premise was almost contrarian: two of the most photographed people alive building fashion's most photograph-resistant brand — no logos, no ad campaigns to speak of, runway shows where guests were asked not to post.
What emerged is the benchmark of quiet luxury before the phrase existed. Cashmere of monastic weight, tailoring cut with couture patience, the Margaux bag — a top-handle of such restraint it became the anti-Birkin that functions as a Birkin. Prices sit at the top of American ready-to-wear, and the clientele treats them as the cost of silence.
The Row is also a retail argument: the Los Angeles and New York stores are furnished with Jean-Michel Frank and Isamu Noguchi pieces, galleries you happen to be able to shop. In an industry built on noise, the Olsens built the one house whose whole vocabulary is the absence of it.
How ORBIS reads this city
Best for — The Olsens' Margaux bags and quiet-luxury cashmere
More in Paris
- Balenciaga — Paris
- Bourrienne Paris X — Paris
- Cartier — Paris
- Céline — Paris
- Chanel — Paris
- Charvet — Paris
- Creed — Paris
- Dior — Paris
Where next
- Lucien Pellat-Finet — Paris
- Elie Saab — Paris
- Homme Plissé Issey Miyake — Paris
Hand-curated for ORBIS · no paid placement