Why it belongs in ORBIS
Copenhagen fashion label founded 2004 by Nikolaj Nielsen, built around denim, leather and a rock-influenced, utilitarian design ethos. Organic-cotton denim is produced with manufacturing partners in Italy. Showroom in Frederiksberg since 2020.
Won Hundred is a Copenhagen fashion label founded in 2004 by Nikolaj Nielsen, built around denim, leather and a rock-and-roll-inflected, utilitarian design sensibility for men, women and unisex wear. Its denim is made from organic cotton, produced with manufacturing partners in Italy under EU textile regulations. In 2020 Won Hundred moved its showroom to Gammel Kongevej in Frederiksberg, a district bordering central Copenhagen. The label has shown at Copenhagen Fashion Week and is carried by international stockists including Liberty London.