Craft guide
ORBISCONCEPT STORES IN SEOUL19 stores · curated ORBIS register
Cheongdam, Gangnam, Seoul
The Milanese concept store's Seoul outpost — fashion, art, design, and publishing under one roof. The courtyard garden and gallery spaces make it a cultural destination, not just a shop.
Best for Fashion, art, design, and publishing under one roof
Seochon / Jongno, Seoul
Seoul ready-to-wear label founded in 2016 by designer MK Lee (Mikyung Lee), known for architectural tailoring in organic cotton and other sustainable fabrics sourced from Japan and Europe. Flagship store in Seoul's Jongno district; stocked at 120+ retailers worldwide, including Printemps Paris.
Best for Minimalist Amomento womenswear and curated designer imports
Amomento is a Seoul-based ready-to-wear label founded in 2016 by designer MK Lee (Mikyung Lee), growing out of Shop Amomento, a multi-brand boutique she opened in Seoul's Jongno district in 2015. Her brother, Myeongsoo Lee, joined the company in 2016 and the label has since expanded from womenswear into a unisex/menswear line in 2021. The collections are built around structured, architectural silhouettes - oversized-shoulder shirts, curved-leg trousers, precise seam placement - made largely from organic cotton and other sustainably sourced fabrics supplied by partners in Japan and Europe. Lee has described the brand's approach as pursuing essential beauty through clothes that become more comfortable and personal as they are worn. Amomento operates a flagship store in Seoul and, per recent trade coverage, is carried by more than 120 stockists in 19 countries, including Printemps in Paris, Assembly New York, The Frankie Shop, and Slam Jam.
Seoul / South Korea / Online
Korean unisex brand — Scandinavian minimalism meets Seoul street style. Clean lines, relaxed tailoring, and cross-cultural design.
Best for Scandinavian-Seoul unisex fashion
Seoul / South Korea / Online
Boon The Shop is a Seoul luxury concept store combining international designers with selected Korean labels. Its multi-brand edit and strong presentation make it useful for comparing fashion across regions in one visit.
Best for Seoul luxury concept store
Seoul / South Korea / Online
Korean avant-garde menswear — deconstructed tailoring, oversized silhouettes, and Paris Fashion Week regular. Pushing the boundaries of masculine dress.
Best for Korean avant-garde menswear
PRINTEMPS
Seoul fashion label LE17SEPTEMBRE, based in Seongdong-gu, producing seasonal men's and women's ready-to-wear collections - tailored separates, outerwear, and accessories - organized as Resort, Spring/Summer, and Fall/Winter drops.
Best for Draped shirting and fluid tailoring in muted tones from Seoul
LE17SEPTEMBRE is a Seoul-based fashion label offering ready-to-wear clothing and accessories for both men and women, with its registered address in Seongdong-gu, one of Seoul's fashion and design-industry districts. The brand organizes its output into seasonal collections - Resort, Spring/Summer, and Fall/Winter - alongside curated capsule groupings, covering tops, dresses, pants, skirts, outerwear, shoes, and accessories. Its business registration lists Lee Dong-gyoo as company representative.
Hongdae, Mapo-gu, Seoul
LMC lists its Hongdae flagship at 27 Jandari-ro in Seoul's Mapo district, separate from its other retail locations. The label sells casual clothing, with hooded down jackets among the products shown in its online catalogue. Use the Hongdae listing for this branch rather than the nearby multibrand stockists that also carry LMC.
Best for LMC clothing at the Hongdae flagship
Sinsa, Gangnam, Seoul
Korea's most internationally acclaimed minimalist fashion brand. Clean lines, architectural silhouettes, and impeccable tailoring. Worn by Jennie from BLACKPINK and spotted at Paris Fashion Week. The essence of understated Korean luxury.
Best for Minimalist Korean fashion and architectural tailoring
Seongsu, Seoul
Musinsa's experimental retail space — rotating emerging Korean designers, exclusive capsule collections, and immersive exhibitions.
Best for Experimental Korean and international designer fashion
Hongdae, Mapo-gu, Seoul
Korea's largest fashion platform's physical flagship. Rotating emerging Korean designers, exclusive capsule collections, and immersive exhibitions.
Best for Rotating emerging Korean designers, exclusive capsule collections, and immersive exhibitions
Hongdae, Mapo-gu, Seoul
Object's Seogyo main store is in Seoul's Hongdae area on Wausan-ro 35-gil. It brings stationery together with small accessories and design goods, including work by independent creators. Browsing the collection offers a way to compare illustrated paper goods and gifts rather than search for one large brand.
Best for Illustrated stationery and independent design gifts in Hongdae
Object Hongdae is the Seogyo main store of Object, a Korean retailer that presents small design goods alongside temporary exhibitions. Its official store guide identifies the branch at 13 Wausan-ro 35-gil in Mapo-gu. The online catalogue shows the breadth of the selection. Stationery and living objects share space with character-led accessories and work sold under individual maker names. That range frames the shop as a survey of contemporary Korean character design rather than a single-brand store. The branch also treats retail space as an exhibition platform. Object's programme has used its second floor for maker pop-ups and project-led displays. A 2026 presentation by Next Design School paired a new publication with goods designed by Hongik University students and material documenting the course process. Another project, Check-in Seoul, brought together work by 46 artist teams around views of the city, with new drawings and branch-exclusive stickers. These programmes show the store's editorial role: products are grouped around a maker, process or theme, giving context to the objects on the shelves.
Seoul / Online
Seoul fashion label launched 2011 by designer Jang Hyeong-cheol with about 30 million won (~$26,000) starting capital, built on classic, workwear- and military-influenced tailoring. First two-year-college grad to show at Seoul Fashion Week (2013); youngest Korean designer at NYFW (2015).
Best for Korean tailoring
Ordinary People is a Seoul fashion label launched in 2011 by designer Jang Hyeong-cheol, who started the brand with roughly 30 million won. Jang's stated design philosophy is clothing 'ordinary people' can actually wear day to day, built around a classic silhouette with workwear and military detailing. In its first month the brand sold about 13 million won of stock across just four stores. Jang became the first designer from a two-year college to show at Seoul Fashion Week, in 2013, and in 2015 became the youngest Korean designer to stage a runway show at New York Fashion Week, as part of the government-backed 'Concept Korea' program.
Seoul / South Korea / Online
Rare Market is a multi-brand fashion shop in Seoul's Cheongdam area, with an online store alongside its physical location. Dami Kwon and Jessica Jung opened it in 2014 to introduce shoppers to designers outside the familiar luxury houses. Its current online selection includes RARE outerwear and WE11DONE accessories, continuing a mix of clothing and smaller fashion pieces.
Best for Multi-brand fashion and WE11DONE pieces in Cheongdam
Apgujeong, Gangnam, Seoul
Gender-fluid Seoul label at its Dosan flagship. Deconstructed tailoring and experimental silhouettes that challenge conventions. Part of the new wave of Korean designers showing at Paris Fashion Week.
Best for Part of the new wave of Korean designers showing at Paris Fashion
Sinsa, Gangnam, Seoul
Gender-fluid Korean fashion label exploring deconstructed tailoring and experimental silhouettes. Part of Seoul's new wave of conceptual designers pushing boundaries at Paris Fashion Week.
Best for Gender-fluid Korean fashion label exploring deconstructed tailoring and experimental silhouettes
Seoul / South Korea / Online
Korean menswear since 1990 — collections that look simple on the surface but feature intricate detailing and expert tailoring on closer inspection.
Best for Refined Korean menswear tailoring
Seoul / Online
Seoul label launched in 2015 by designer Yoona Yang as Korea's first vegan fashion brand, replacing leather and fur with cruelty-free materials across mix-and-match ready-to-wear and accessories.
Best for Korean vegan fashion without leather or wool
Vegan Tiger was established in Seoul in 2015 by designer Yoona Yang and is described in Korean press and industry directories as Korea's first vegan fashion brand. The name deliberately pairs two words that don't usually go together - 'vegetarian' and 'tiger' - to signal the brand's core idea: that eschewing animal-derived materials doesn't mean giving up strength or edge in design. The label's stated mission is to end the exploitation of fur animals by giving shoppers a wider range of cruelty-free choices, building collections from sustainable alternative materials rather than leather or fur. Its work has been covered as part of Seoul Fashion Week's broader sustainability push, and the brand's founder was profiled by The Kraze in 2021 discussing the label's origins and design philosophy. Vegan Tiger sells through its own webstore as well as multi-brand retailers such as The Selects. The company is registered with Seoul's creative-industry directory (KOCCA).
Hongdae, Mapo-gu, Seoul
Wonder Place is a Korean fashion lifestyle select shop that brings together street brands from Korea and abroad with emerging designer labels. The Hongdae branch occupies the first floor at 176 Yanghwa-ro in Mapo-gu, Seoul, and is registered as a tax refund shop. Ranges cover women's and men's clothing plus accessories. Labels listed on its site include Ordinary Holiday and W.Standard alongside Gola and Ocean Pacific.
Best for Korean and international streetwear
Wonder Place's Hongdae branch is a current Seoul outpost of the Korean multi-brand retailer. The official store directory lists Wonder Place Seoul Hongdae at 176 Yanghwa-ro. It places the shop on the second floor in Mapo-gu. The retail model is broad and brand-led. Women's and men's clothing have separate sections from accessories. Named labels include Gola and Cobmaster, while Ordinary Holiday, THUS and Deliccent also appear. The Hongdae location brings several casual and streetwear directions into one store rather than expressing a single house aesthetic. The catalogue separates its main selection from an outlet edit and a highlighted-products section. The physical-store directory places Hongdae within a larger Korean branch network. The evidence supports describing Wonder Place as a multi-brand fashion retailer, but not promises about limited editions or claims that its selection represents every Korean youth trend. Its grounded identity rests on a named Hongdae branch and a verified Yanghwa-ro address. Separate clothing and accessory departments support a changing group of Korean and international casual labels.
Seoul / South Korea / Online
Worksout is a Seoul streetwear retailer combining global brands with emerging Korean labels. Its multi-brand catalogue makes it useful for comparing limited releases, technical outerwear and sneakers across designers.
Best for Seoul streetwear destination
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