What La Chambre aux Confitures is known for
Founded in Paris in 2011 by former L'Oréal marketing executive Lise Bienaimé, La Chambre aux Confitures is a dedicated jam shop offering more than a hundred flavors — from classic apricot to mango-coconut-white chocolate — made artisanally in France, with boutiques across Paris and several other French cities.
La Chambre aux Confitures ('the jam room') was founded in 2011 by Lise Bienaimé, who left a decade-plus career in beauty-industry marketing, including a stint at L'Oréal, to open a shop devoted entirely to jam. The concept was to treat jam-making with the same seriousness as fine food or perfume: single-fruit precision, seasonal batches, and unusual pairings alongside the classics. The shop's range runs past a hundred flavors of jam and chutney, spanning traditional preparations (apricot, strawberry, fig) and more inventive combinations such as mango-coconut-white chocolate, banana-passion fruit-ginger, apricot-passion fruit-redcurrant, and rhubarb-geranium. With the exception of exotic fruit, ingredients are sourced from France, and production is artisanal rather than industrial. From its original Paris shop the brand has grown into a small network — by recent counts around seven boutiques, split between Paris (including a long-standing location at 9 rue des Martyrs in the 9th arrondissement) and other French cities — plus an online shop at la-chambre.com. Bienaimé has also written a cookbook, Confitures, collecting some 150 of her recipes, published via Éditions de La Martinière. The brand occasionally collaborates with other food and drink houses, such as Palais des Thés, on limited spreads.
How ORBIS reads this city
Best for — Lise Bienaimé's single-fruit seasonal confitures
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