What Maison Lejaby is known for
French lingerie house founded 1930 by Gabrielle 'Gaby' Blanchard, who began making bras before the brand took her name. Under the Bugnon brothers from 1960, Lejaby was an early adopter of Lycra in lingerie.
Maison Lejaby's origins trace to Gabrielle 'Gaby' Blanchard, who began making bras that grew popular locally as 'La Gaby bras'; the house formally took the Lejaby name from her first name in 1930. Marcel Blanchard later opened a design salon in Paris that expanded the range into negligees and other undergarment styles. From 1960, ownership passed to brothers Maurice and Charles Bugnon, under whom Lejaby achieved international distribution and became an early adopter of stretch Lycra fabric in lingerie. The house continued to operate from Lyon through further design evolutions, building a nearly century-long reputation for corsetry craftsmanship. Retrospective accounts differ slightly on the exact founding narrative.
How ORBIS reads this city
Best for — French corsetry-turned-lingerie house founded in Lyon in 1930 by Marcel Blanchard
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