What Ysé is known for
Founded in Paris in 2012 by Clara Blocman and Bérengère Lehembre, Ysé began with lace-detailed, underwire-free bras for small A/B cups before expanding up to E cups in 2015; it opened its first Paris boutique that same year and took Etam Group investment in 2019.
How ORBIS reads this city
Best for — Paris lingerie celebrating natural shapes without padding, including small-cup fits
Your atlas
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Where next
- Maison Lejaby — Paris
- Kleed — Paris
- Eres — Paris
Hand-curated for ORBIS · no paid placement