What Parks Project is known for
Marina del Rey, California apparel label founded 2014 by Keith Eshelman and Sevag Kazanci; every purchase funds national-park conservation work, with over $1.4 million donated to park conservancies to date.
Parks Project was founded in 2014 by Keith Eshelman and Sevag Kazanci, both veterans of the buy-one-give-one brand Toms. The idea began when Eshelman, on paternity leave, took his newborn daughter on a favorite Big Sur trail and found it closed for lack of upkeep; he and Kazanci began organizing volunteer trail cleanups and built a Marina del Rey, California apparel and home-goods label around that mission. Every purchase of the brand's retro-styled national-park T-shirts, hats, and accessories funds a park in need, channeled through the conservancies and nonprofit partners that maintain individual parks. Fast Company reported that Parks Project has put more than $1.4 million into national parks through these donations. The brand sells online and through wholesale and retail partners, with a design language built on vintage National Park Service typography, ranger-badge iconography, and trail-culture nostalgia rather than technical outdoor gear.
Best for — National Parks apparel
USA / Mexico
Where next
- Muller of Yoshiokubo — Tokyo
- Atma Alam Batik Art Village — Malaysia
- Moroccan Touch — Marrakech
Hand-curated for ORBIS · no paid placement