Why it belongs in ORBIS
A New York label cut in Peruvian pima: polos and knitwear under the skull-rabbit mark.
Psycho Bunny grew from its skull-and-crossbones rabbit emblem into a full menswear and childrenswear business whose signature remains the brightly coloured polo. The house’s current supply-chain reporting says its Pima cotton is sourced primarily from Peru and that most of its signature cotton polos and shirts are manufactured there, with third-party social-compliance audits across the supplier network. That production story gives the familiar logo product a more useful point of comparison: fabric, colour and construction matter as much as the irreverent mark.