Why it belongs in ORBIS
Rochas Paris dates from 1925, when the couturier Marcel Rochas founded the house. Fashion is now under the creative direction of Alessandro Vigilante, and the label continues in ready-to-wear and accessories. The perfume side grew from Eau de Rochas, launched in 1970 under Hélène Rochas, and today runs to Mademoiselle Rochas, Rochas Audace and Eau de Rochas Homme. A store locator on the site lists points of sale.
Rochas Paris was founded in 1925 by couturier Marcel Rochas. The house developed through couture and luxury fashion, and Alessandro Vigilante now directs its fashion activity. Ready-to-wear and accessories remain one side of the business, while fragrance supplies a second, historically distinct line. Eau de Rochas launched in 1970 under Hélène Rochas and became the reference point for the perfume collection. The current fragrance family includes Mademoiselle Rochas and Girl alongside several Eau de Rochas variations. This split between clothing and scent is central to understanding the house. Rochas is not merely a perfume name attached to a dormant fashion archive, nor only a fashion label with incidental beauty products. The first-party presentation keeps Marcel Rochas, Hélène Rochas and Alessandro Vigilante visible across different periods of the company. The 1925 couture foundation and 1970 fragrance landmark connect two practices under one Paris house.