What Samsøe Samsøe is known for

Copenhagen label that began as a 1993 jewelry shop opened by the Samsoe brothers; relaunched as a fashion house in 2000 under Peter Sextus and Per-Ulrik Andersen; now sold through 40+ own stores in 31 countries.

Samsoe Samsoe traces back to 1993, when brothers using the Samsoe name opened a small jewelry shop in Copenhagen's Latin Quarter. The label gradually expanded into premium T-shirts and knitwear, primarily menswear, before Peter Sextus and Per-Ulrik Andersen took over the brand in 2000 and rebuilt it into a broader contemporary fashion house covering clothing, footwear and accessories for men and women. The company is headquartered in Norrebro, a Copenhagen neighborhood known for its independent, street-facing retail character, and today the brand is sold through more than 40 of its own stores and over 1,600 retail accounts across 31 countries. Its aesthetic is generally described as combining Copenhagen street-style ease with a broader Scandinavian design sensibility.