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Vicomte A.

Paris / Online

What Vicomte A. is known for

French prêt-à-porter house founded in 2005 by Arthur de Soultrait, who began selling ties on the strength of his French manners after his US employer went bankrupt; built a label known for bold stripes, checks and bicolor polos.

Vicomte A. was founded in 2005 by Arthur de Soultrait, then 22 years old. The brand's origin story traces to an internship in the United States, where de Soultrait was left without a job after his employer went bankrupt; he began selling neckties in the affluent neighborhoods of Charlotte, North Carolina, trading on his French manners, sense of style and humor. Back in France, he built this into a ready-to-wear label defined by bold color and pattern — stripes and checks in particular — giving the brand a look the company describes as both classic and modern. Its bicolor polo shirts became a breakout product: by 2008 they accounted for roughly 60% of the brand's revenue. Over time, Vicomte A.'s early preppy identity has evolved toward more fashion-forward, bolder collections, while retaining its signature emphasis on color, detailing and finish. The brand has operated through its own boutiques as well as franchise partners in France.

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Best for — Rugby-striped French prep with an aristocratic wink

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