Why it belongs in ORBIS
New York City athletic-apparel brand Will-V makes shorts, tops and base layers from Italian sport fabric, organized around its Effort, Rest and Travel categories.
Will-V's own website identifies it as an athletic-apparel brand based in and manufacturing from New York City - its product pages are explicitly labeled 'Made in NYC' and 'Made in New York USA,' using sport fabric sourced from Italy. The brand organizes its range around three lifestyle categories it calls 'Effort,' 'Rest/Sleep,' and 'Travel/Leisure.'