What Aurélien is known for

Menswear label founded in 2015 by brothers Joris and Philip, launched with Italian-made driving shoes before expanding into knitwear and polo shirts produced in family-run ateliers across Italy, including a factory near Como.

Aurelien was founded in 2015 by two brothers, Joris and Philip, around a stated belief in understated, timeless menswear rather than seasonal trends - press coverage places the brand alongside Italian houses such as Brunello Cucinelli, Loro Piana and Tod's in category, though it is not affiliated with them. The label began with driving shoes and has since expanded into knitwear, polo shirts and related casual-luxury pieces. Aurelien doesn't manufacture in a single factory; its own materials describe garments developed in specialist, family-run ateliers spread across Italy and elsewhere in Europe, with its polo shirts specifically produced at a factory near Como. Coverage of the brand focuses on this 'quiet luxury' positioning and small-atelier production model. The brand sells primarily through its own site.