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Loro Piana

Quarona / Piedmont / Online

📍 Via Montenapoleone 27, 20121 Milan

What Loro Piana is known for

Loro Piana has specialized in cashmere, vicuña and extrafine wool since 1924, with material expertise spanning rare Andean vicuña, baby cashmere and fine wool processed through its Italian textile tradition.

The Loro Piana family traded wool in Piedmont from the early nineteenth century; the modern house, seated in Quarona since 1924, became the world's foremost buyer and weaver of superlative fibers — baby cashmere combed from Hircus goat kids, vicuña from the Andes (a species the company helped bring back from near-extinction through conservation agreements), extra-fine merinos secured at auction records. The clothing exists, in a sense, to serve the fiber: unlogo'd knitwear, jackets, and accessories whose entire argument is made by hand-feel. The Open Walk suede shoe and the cashmere sweaters are the recognizable staples of the quiet-luxury wardrobe the house defined decades before the term existed. All of it is made in Italy, within reach of the Quarona mill. Touch before buying elsewhere: Loro Piana is the calibration standard against which softness claims across the industry are honestly measured.

The baby cashmere pieces justify their premium by hand-feel alone; compare one against ordinary cashmere in the store and the fiber hierarchy becomes obvious.

In the press

Best for — Cashmere knits, one-piece collar polos, and the summit of quiet luxury.

Fabrics milled in Quarona, Piedmont, Italy.

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