What Olly Lingerie is known for
Founded in Paris by Mathilde and Clémentine, who conceived the idea during an Erasmus year in Berlin and an ESCP Europe entrepreneurship course, Olly makes GOTS-certified organic cotton and recycled-lace lingerie manufactured across Europe, including at the Ott workshop in Hungary.
Olly was founded by two friends, Mathilde and Clémentine, who met during a year abroad in Berlin as part of their studies and later developed the brand through an entrepreneurship program at the Paris business school ESCP Europe. The pair started the company after noticing how limited the market for genuinely ethical lingerie was, choosing a name meant to stand for "Organic & Lovely Lingerie Yours." Olly's underwear and bras are made from GOTS-certified organic cotton and recycled lace, dyed with what the brand describes as environmentally low-impact processes rather than conventional dyes. Rather than manufacturing everything from a single site, Olly spreads production across specialist European workshops by category: lingerie is made at the Ott workshop in Hungary, swimwear in Barcelona, yoga wear in Portugal, and bodysuits in Marseille. The founders have said they visit each workshop personally and document the process, treating supply-chain transparency as part of the brand's identity. The company is based in Paris, where it operates primarily as an online-first retailer, with the city's ethical-fashion boutiques and pop-up events, such as We Are Paris, serving as some of its physical retail touchpoints.
How ORBIS reads this city
Best for — Responsibly made French lingerie in colorful, comfortable basics
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