What Velasca is known for

Milan direct-to-consumer footwear brand founded in 2013 by Enrico Casati and Jacopo Sebastio, manufacturing in Montegranaro in the Marche shoemaking district and sold only through the brand's own site.

Velasca was founded in Milan in 2013 by Enrico Casati and Jacopo Sebastio, two friends who quit their jobs after struggling to find well-made leather shoes at a reasonable price. Their search for a manufacturing base led them to Montegranaro, part of the Marche shoemaking district. Velasca's core model is direct-to-consumer, selling only through its own website and later its own retail stores, cutting out markups typical of traditional shoe retail. The company has since expanded from men's dress and casual shoes into apparel and women's footwear, opening physical stores including a New York location.