Jeonju Jujo has brewed moju, the city's spiced rice wine rooted in a Joseon-era recipe recorded in the historical text Daedong Yasseung, since 1936, and its recipe now carries the registered Jeonju Moju geographical-indication mark. The brewery also bottles fresh, black-bean, and standard makgeolli at its Deokjin-gu facility, and its line was selected for the 2019 Seoul Awards.
Best for Jeonju Moju, the city's signature spiced rice wine
Inside Hanok Village, the Jeonju Traditional Wine Museum keeps a reference collection of historic Korean brewing vessels and tools alongside a retail counter and hands-on classes in traditional liquor-making. Admission is free, and visitors can buy bottles or book a tasting session led by museum staff at its Hanji-gil address.
Best for Traditional-liquor tastings and a brewing class rather than a single bottle
Yun Gyu-sang, born in 1943 in Wanju county, is South Korea's only artisan formally designated for making jiwusan — the bamboo-and-oiled-hanji umbrella once produced across the country but now sustained by a single named craftsman.
Best for South Korea's only living jiwusan maker — bamboo-and-hanji oiled paper umbrellas from Jeonju
Yun Gyu-sang, born in 1943 in Wanju county, is South Korea's only artisan formally designated for making jiwusan — the bamboo-and-oiled-hanji umbrella once produced across the country but now sustained by a single named craftsman. He apprenticed at an umbrella factory in 1960 and later learned traditional paper-umbrella construction from craftsmen Jin Woo-bong and Eom Ju-hak. After vinyl umbrellas displaced the trade, Yun spent three years from 2005 rebuilding the old hand tools and reconstructing the forgotten techniques, eventually reviving jiwusan made from Jeonju hanji, the region's noted mulberry paper. In 2011, Jeollabuk-do province designated him holder of Intangible Cultural Heritage No. 45, Usanjang (umbrella maker) — a title he holds alone nationwide. Jeonju's jiwusan, prized for the strength and translucency of local hanji stretched over a bamboo-rib frame, was historically distributed nationally and exported to Japan and Germany. His umbrellas are sold through the Jeonju Craft Exhibition Hall (전주공예품전시관), the city's official crafts showroom and online shop in Hanok Village, in small and large sizes with traditional paper or cloth gift-wrapping on request.