A La Russe is designer Anastasia Romantsova's Moscow fashion house, selling ready-to-wear collections from its flagship boutique on Malaya Bronnaya street and through its own online shop. The atelier also offers made-to-order pieces and a children's line alongside its seasonal runway collections.
Best for Ready-to-wear, made-to-order fashion and children’s line
Alena Akhmadullina is a Moscow fashion house selling ready-to-wear dresses, knitwear and accessories from its flagship boutique-atelier on Pozharsky Lane as well as through its own online shop. The current collection features linen dresses with hand embroidery and form-holding knitwear priced up to roughly 440,000 rubles.
Best for Hand-embroidered linen dresses and form-holding knitwear from the Pozharsky Lane atelier
Arny Praht is a Russian-made online shop selling designer women's bags and backpacks crafted from eco-leather, with new arrivals such as a polka-dot mini-collection and personalized keyring embossing. The brand ships nationwide with free delivery over 5,000 rubles and offers installment payment at checkout.
Best for Eco-leather bags and backpacks, polka-dot minis, and personalized keyring embossing
Bella Potemkina runs a Moscow workshop making limited hand-worked eveningwear. The founder danced ballet for over eleven years, and the collections draw on the rehearsal room and on historical dress. Jacquard, velvet, tulle, lace, pearl embroidery carry the work, cut into bustier dresses and corseted silhouettes. Boutiques trade in the Riviera centre on Avtozavodskaya and in Afimall City.
Best for Hand-worked Russian eveningwear in jacquard, velvet and pearl embroidery.
Bella Potemkina describes her label as a workshop making vintage dresses in a contemporary form. She danced ballet for more than eleven years in her youth, and the collections keep returning to that material, to the barre, the rehearsal room, the wardrobe of Giselle and The Nutcracker, and historical dress. The stated references are boho chic, baroque, neo-vintage, Empire and French aristocratic style. The dresses are limited and hand-worked. Royal jacquards, velvet, textured tulle, raised lace, three-dimensional embroidery and panels worked with pearls carry most of the effect, and the house argues that this level of detail is out of reach of mass production. Corsets shape the waist. Ruffles, bows and flounces do the romantic work, and peony prints run through the cloth. Bustier dresses over layered tulle skirts point back at Versailles, and the jewellery beside them uses cameos, old medallions, antique angels. Five collections carry the Belle prefix, which are Banquet, Fleur, Amour, Jacquard and Chic. Beyond dresses the label makes furs, skirts, corsets, blouses, trousers, jackets, suits. Shoes come with them, along with accessories that include turbans, gloves, collars, clutches. The Moscow boutiques stand in the Riviera centre on Avtozavodskaya and in Afimall City on Presnenskaya embankment. An online boutique sells the same range beyond the two Moscow rooms.
Biblio-Globus is a landmark Moscow bookshop on Myasnitskaya near Lubyanka, carrying more than 200,000 titles and running a busy programme of author talks and book launches. Open daily, it pairs a deep general catalogue with board games, stationery and regular in-store events.
The Perlov family had traded tea in Moscow since 1752, and in 1890 Sergei Vasilievich Perlov struck out with his own firm, commissioning architect Roman Klein to build a three-story Renaissance-style shop and apartment house on Myasnitskaya Street, completed in 1893.
Best for Loose-leaf tea inside Moscow’s ornate Perlov Tea House
The Perlov family had traded tea in Moscow since 1752, and in 1890 Sergei Vasilievich Perlov struck out with his own firm, commissioning architect Roman Klein to build a three-story Renaissance-style shop and apartment house on Myasnitskaya Street, completed in 1893. Its ground floor sold tea; the upper floors held Perlov's own residence and rented flats — until 1895 gave the building its real identity.
That year, word reached Moscow that Li Hongzhang, the Chinese Empire's envoy, would attend Tsar Nicholas II's coronation. Hoping to win exclusive supply contracts, Perlov hired a young architect, Karl Gippius, to reclad the whole facade in pseudo-Chinese style within months: dark purple marble, Chinese-made ceramic tiles, mythical-animal figures, and a two-tiered pagoda tower hung with bells, finished in 1896. Li Hongzhang visited a rival Perlov relative's older shop instead — but the building's transformation outlived the disappointment, becoming one of Moscow's most recognizable storefronts.
The tea shop survived nationalization after 1917, trading through the Soviet decades as the ground-floor tenant of a building otherwise carved into communal flats. Restoration, secured by Perlov's own great-granddaughter in 1998, finished in 2012. The ground floor still sells loose tea and coffee today, under the same pagoda roof Karl Gippius built to impress a dignitary who never came.
Moscow-founded designer label built around post-Soviet youth style and Cyrillic branding. The label went dormant in 2018 and relaunched in February 2025 with a capsule of basics and a low-key city tour instead of runway shows.
Best for Military streetwear; Streetwear, post-Soviet
Gosha Rubchinskiy built his eponymous label into one of the most-watched names in menswear during the 2010s, mixing Cyrillic typography, Soviet-era sportswear references and skate/youth culture, and collaborating with brands including Adidas and Comme des Garcons' Junya Watanabe. In 2018 he closed the brand following the surfacing of allegations related to his conduct with a minor over messaging. In 2024, Rubchinskiy announced he would end the label 'as you've known it' - no more seasonal runway collections - while signaling a different kind of return was coming. That return arrived in February 2025: a relaunch, seven years after the 2018 shutdown, opening with a capsule collection of T-shirts, hoodies, sweatpants, bomber jackets and backpacks, with jeans and coats following. Rather than formal fashion-week shows, the relaunch was built around a small, direct tour through China, Japan and the United States to meet fans, alongside a stated new casting policy meant to prevent the kind of contact that triggered the 2018 controversy.
Occupying the 1893 Upper Trading Rows on Red Square, GUM is Moscow's grand department store, its glass-roofed arcades home to more than a hundred fashion, beauty and homeware brands. The Gastronom No. 1 food hall, cafes and a cinema share the building, and its online shop ships across Russia.
Best for Department store, fashion, beauty, homeware
Laroom is a Moscow womenswear label selling dresses, knitwear and tailored separates styled as a modern take on aristocratic classics, with a showroom on Novoryazanskaya Street near Komsomolskaya. The brand offers an in-house tailoring service and ships nationwide through its online shop.
Lilia Fisher is a millinery brand founded in 2012 making handmade felt, fur and leather hats, veils and headpieces, many produced as single pieces, with runway credits at Milan, Paris and London Hat Week. The designer sells worldwide through her online shop and has staged pop-ups in Moscow, New York, Miami, Dubai and Paris.
Best for Millinery, designer hats, headwear accessories
Moscow, russia / online & in Store / Russia / Online
Monochrome is a Moscow-founded oversize fashion label running Flagship and Patriki stores in Moscow plus branches in St. Petersburg and Yekaterinburg, alongside partner stores across Russia, Kazakhstan and beyond. The brand sells hoodies, tailoring and accessories both in its stores and through its online shop.
Best for Oversize fashion, streetwear, unisex clothing
The Moskva bookshop sells printed and electronic books alongside antiquarian editions, stationery and gifts, with delivery across Russia from its online store. A team of reader-advisers curates the shelves, with particular strength in regional and hard-to-find titles.
Novaya Zarya is the official online shop of the historic Moscow perfume factory, offering more than a thousand original scents, colognes and cosmetics, including classics like Krasnaya Moskva. Orders ship nationwide, and the brand also runs its own bricks-and-mortar stores around Moscow.
Multiple locations, moscow / russia / online & in Store / Online
SELA is a Russian lifestyle clothing brand producing womenswear, menswear and kidswear collections, sold through a full-featured online shop with a loyalty program and a nationwide store locator. Part of Melon Fashion Group, the brand also runs a homeware line and ships throughout Russia.
TSUM is Moscow's premium department store, five floors and some 800 luxury and designer labels spanning fashion, footwear, jewellery, watches and cosmetics. Its online shop mirrors the in-store selection, with delivery to pickup points across Russia.
Best for Department store, luxury fashion, jewelry, cosmetics
Valentin Yudashkin's site advertises the Demi Couture collection as available at the brand's boutique on Kutuzovsky Prospekt 19 in Moscow's Dorogomilovo district, with a direct link to the location on Yandex Maps. The page functions as a single-page pointer to the physical boutique rather than an online cart.
Walk of Shame is a Russian fashion label selling its own dresses, knitwear, denim and accessories for women and men through its online shop. The brand also maintains a dedicated physical-stores directory, so shoppers can use the same label-specific assortment online or locate an in-person store while browsing the current collection.
Best for Fashion, womenswear, menswear, designer clothing
YANA is designer Yana Raskovalova’s fashion house, selling gold and silver fine jewelry alongside haute couture and ready-to-wear clothing, shoes and bags. The house operates dedicated boutiques and representation points as well as its online collections, with high jewelry, couture and occasion dressing at the center of the assortment and accessories extending the same formal house style.
Best for Fashion, jewellery, womenswear, accessories
Yanina is a Moscow haute couture house with a working online shop for its Basic and Demi Couture lines, plus a showroom on Tverskaya Street where clients book appointments to view and buy full couture collections. The brand has been operating since 1993 and lists a Bolshaya Dmitrovka address in central Moscow in its site footer.
Best for Couture, fashion, womenswear, eveningwear
Krasnogorsky Zavod has built cameras and optics in this Moscow-region town since the Soviet era, and its Zenit brand continues to manufacture lenses and cameras from the same site today. The company sells through its own branded storefront in Moscow's GUM department store as well as online.