This is the retail arm of the Behbud Association of Pakistan, a women-run non-profit inaugurated in 1967 that trains home-based women in hand embroidery and needlework across eleven traditional crafts. Its Islamabad outlet at F-6 Markaz sells the resulting ghararas, gowns and pouches, with proceeds funding the association's schools and healthcare programs.
Best for Hand-embroidered ghararas, gowns and accessories
Chaaye Khana opened its first room in Islamabad's F-6 sector in 2013, built on a simple premise: good tea, made properly, in a warm room, with food that tasted homemade.
Best for Doodh patti brewed to order and cardamom-pink Kashmiri chai
Chaaye Khana opened its first room in Islamabad's F-6 sector in 2013, built on a simple premise: good tea, made properly, in a warm room, with food that tasted homemade. The name means, literally, "tea house," and the founders positioned it as something Pakistan hadn't quite had before — a sit-down chai house built with the same seriousness other cities give specialty coffee.
The menu treats preparation as the whole point. Doodh patti is brewed to order rather than kept warm in an urn, Kashmiri chai arrives the traditional deep pink and tastes of cardamom and cream, and matka chai is served in a clay cup the way roadside stalls have always served it, just without the rush. More than seventy curated tea blends now anchor a menu built around Pakistani and South Asian tastes rather than an imported café template.
A decade on, Chaaye Khana has grown from that single Islamabad room to more than thirty locations across the country, recognized as the pioneer of the modern Pakistani tea house, and has carried the format abroad through a UK franchise registered with the British Franchise Association. Few chains built around doodh patti and Kashmiri chai have gone from one neighborhood room to a national — now international — footprint this fast.
Founded in 2015 by Samia Ali, this brand translates the hand-painted motifs and captioned folk humor of Pakistani truck art onto wall plates, cushions, trays and fridge magnets. Every piece is produced with artisans across the country who hand-paint or hand-craft each design rather than mass-print it.
Founded in 2004, this Islamabad-based non-profit trains women artisans from South Punjab and North Sindh in chunri, ralli and block-printing embroidery and sells the resulting kurtas, cushions and homeware under its Virsa and Phulkari lines. It also initiated Islamabad's Craft Village project, a dedicated site set aside to showcase regional artisan work.
Best for Chunri, ralli and phulkari embroidery homeware and apparel