Customwood is a woodworking studio in Gothenburg that makes lamps, oak tables and personalized coasters to order. The studio opened a retail store at Magasinsgatan 11 in October 2024, alongside its workshop in the former Pellerin margarine factory. Each piece is handcrafted from oak and birch.
Best for Handcrafted oak tables, wood lamps and personalized coasters
Da Matteo roasts weekly at its own Gothenburg roastery, tuning single-origin lots like Ethiopia Shale separately for espresso and filter. Three cafes and two retail shops carry the beans alongside barista workshops.
Best for Three cafes and two retail shops carry the beans alongside barista workshops
Da Matteo roasts everything it sells at its own roastery on Magasinsgatan, on a weekly cycle, tuning batches separately for espresso and filter brewing rather than running one roast profile for both. The current lineup moves with the season — a Sommarbrygg summer blend sits alongside single-origin lots like Ethiopia Shale, Ethiopia Gogogu and Indonesia Asman Gayo, the kind of named, traceable offerings that let a regular customer follow one origin from one harvest to the next.
The roastery anchors three Gothenburg cafes — Magasinsgatan, Vallgatan and Victoriapassagen — plus two separate da Matteo Handel retail shops for beans and equipment. Staff compete in barista competitions and the company says it travels to source lots directly, which shows up in the shop's own workshop program: Espresso Masterclass, Barista 101 and guided coffee tastings put customers through the same skills the roastery's own baristas are judged on. A barista rental service and event catering extend the operation past the counter into weddings and corporate events.
Swedish denim brand founded in 2004 in Gothenburg by brothers Johannes, Alexander and Morten Graah, whose father spent decades in the European denim trade and introduced stonewashed denim and brands like G-Star Raw and Edwin Jeans to Scandinavia.
Best for Affordable denim
Dr. Denim was founded in 2004 in Gothenburg, Sweden, by three brothers — Johannes, Alexander and Morten Graah — who grew up around the denim trade through their father, a figure in the European denim industry since the late 1970s credited with introducing stonewashed denim to Europe and bringing Japanese and European denim brands, including Edwin Jeans and G-Star Raw, into the Scandinavian market. The brothers, who came of age during the 1990s denim scene and collected vintage jeans out of personal interest, started Dr. Denim as what the company describes as a garage brand, aiming to offer well-made, well-fitting jeans at a more accessible price point than premium 'over-designed' competitors, while avoiding the low end of the market as well. The company remains family-owned and operated, based in Gothenburg, and has built out a broader casualwear range around its original denim focus, sold through its own e-commerce channels and stockists across Europe, Australia and New Zealand. In 2024 the brand marked its twentieth anniversary, framed by its founders as two decades built on consistent, durable denim design rather than seasonal trend-chasing.
Dye for Indigo is Johan Åberg's natural indigo dyeing studio in Majorna, Gothenburg, opened in 2015 after nearly 20 years in fashion. He takes dyeing commissions for designers and brands and teaches shibori and sashiko workshops in traditional resist and mending techniques.
Best for Natural indigo dyeing commissions and shibori/sashiko workshops
Johan Åberg grew up in Dalsjöfors near Borås, a Swedish region built on textile manufacturing, and worked summers as a teenager at Almedahls, a textile company founded in the 1800s. He spent nearly two decades afterward in the fashion trade before growing disillusioned with poor quality and working conditions, leaving to open the vintage shop Göteborg Vintage in Gothenburg in 2013.
The turn toward indigo came in the summer of 2015, when Åberg took a natural-dyeing course at Capellagården, a craft school on the Swedish island of Öland. He has said simply, "I wanted to learn everything about indigo." He began shifting his vintage business toward dyeing, gradually converting it into what became Dyeforindigo, a studio in the Majorna district of Gothenburg devoted to plant-based indigo and Japanese resist and mending techniques.
Today the studio takes commissioned dyeing work for designers and brands and runs open workshops in shibori resist-dyeing and sashiko mending, alongside lectures and collaborations with institutions including HDK-Valand, Chalmers University of Technology and the Borås Textile Fashion Center. Åberg has described the work as "my reaction to the consumer society," positioning hand-dyeing and mending as a deliberate alternative to disposable fashion.
Fabriken sells vintage furniture, lighting and interior design pieces from 1900 onward in Gothenburg, Sweden. Current stock includes a bar stool by Aalto, folding chairs by M. Koch and a serving cart by H. Bolling, at the shop on Ekedalsgatan 16.
Best for Vintage furniture, lighting and designer home pieces
Feskekorka is Gothenburg's church-shaped fish hall on the canal at Fisktorget, housing seafood counters including Ebbes Fangst and Flatens Fiskhandel. Alongside fresh cod, salmon, shrimp and caviar it holds several restaurants and an oyster bar.
Floramor & Krukatös is a shop and webshop in Göteborg selling interior items, ceramics and plants, alongside vases, lighting and cushions. Seasonal plants and gift cards round out the range.
Best for Handmade ceramics, plants and interior decor items
Goteborg Manufaktur is a menswear and denim shop stocking raw and selvedge labels including Indigofera, orSlow, Merz b. Schwanen, TCB and Whitesville. It also runs a denim repair service for worn and well-loved jeans.
Goteborgs Hantverkschoklad is a small-scale chocolate maker whose bars riff on Swedish baking, from cinnamon-bun and karleksmums to licorice alongside 70 and 85 percent dark bars. It runs chocolate tastings and workshops and supplies a network of resellers.
Haga of Sweden sells more than 2,000 gift items at Haga Nygatan 14 in Gothenburg, including Dala horses, trolls, hand-carved wooden birds and moose figures, plus juniper-wood butter knives and organic Ekelunds textiles. It has grown from within the Haga district into its own store over nearly nine years.
Swedish womenswear chain headquartered in Gothenburg, tracing to a 1954 lingerie shop in Alingsas; now roughly 480 stores across 18 markets, part of the Stockmann Group since 2007.
Best for Swedish everyday womenswear from Gothenburg since 1954
Lindex traces its roots to 1954, when Ingemar Boman and Bengt Rosell opened a lingerie shop called Fynd in Alingsas, Sweden, shortly followed by the acquisition of a Gothenburg company called Lindex, whose name was later applied across the growing chain. Through the 1960s the range expanded from lingerie into general womenswear. Today Lindex is headquartered in Gothenburg and covers womenswear, lingerie, kidswear and cosmetics, operating roughly 480 stores with about 5,000 employees across 18 markets. Since 2007 it has been part of the Finnish Stockmann Group.
Morgon Coffee Roasters, registered as Gothenburg Coffee Group AB, sources single-origin filter and espresso lots direct from farms and cooperatives on Lindholmen. Orders ship weekly, with subscriptions dispatched monthly.
Best for Morgon Coffee Roasters, registered as Gothenburg Coffee Group AB
Morgon Coffee Roasters operates out of Anders Carlssons Gata on Lindholmen, in Gothenburg, under the registered name Gothenburg Coffee Group AB. The roastery works directly with single farms, estates and cooperatives rather than buying through blended commodity lots, and turns that sourcing into a webshop split between filter and espresso roasts that changes with the season, alongside subscriptions, bundles and brewing gear.
Shipping runs on a fixed schedule rather than on demand: orders go out weekly, on Tuesdays and Thursdays, with subscription orders dispatched monthly on the first Thursday. Two bags or more ship free within Sweden, and four bags or more ship free internationally, with delivery estimated at one to two days domestically and five to ten days further afield. Customer service responds within 24 hours, a stated commitment that, paired with the fixed shipping cadence, points to a roastery run on a tight, repeatable operational rhythm rather than one scaling loosely.
Patinaverket sells secondhand furniture, home decor and vintage objects with history in the Majorna district of Gothenburg, Sweden. The shop is run by Goteborgs Allt i Hem, a company that also empties and buys entire estates across western Sweden. It operates from Bangatan 24 in Majorna.
Best for Secondhand furniture and vintage home objects