Japanese selvedge is central to Benzak Denim Developers, Lennaert Nijgh's Amsterdam denim label, with raw denim among its main materials. Denham also uses Japanese selvedge, bringing close attention to construction to the Amsterdam brand founded by Jason Denham. The recurring scissor logo identifies that house's work, alongside its stated focus on the making of jeans. Kings of Indigo was founded in Amsterdam by Tony Tonnaer in 2011, organising its denim approach around repair, reuse and recycling.
What makes great denim & workwear?
This plate lists 199 shops in 23 countries. Tokyo has the most with 18, followed by Los Angeles with 11. Among these shops, 4 describe made-to-order work, 5 offer repairs and 6 sell online, going by their own descriptions.
Ask about the fabric: ask for the fabric weight and whether it is raw or washed, since raw denim can shrink and fades with wear.
Ask about hemming: many shops hem jeans to length, so ask whether they do it and how long it takes.
Ask about repairs: ask whether the shop mends the jeans it sells.
Explore denim & workwear
Use the city plates when they appear below, or open any store for its official door and related ORBIS city and craft links.
Chicago workwear maker founded in 1924 by Austrian immigrant brothers Max and Joe Eckerling, who first sewed bib overalls out of their home on Roosevelt Road; still family-owned into a third generation.
Best for Coveralls & chore coats
Universal Overall was founded in Chicago in 1924 by brothers Max and Joe Eckerling, who had immigrated from Austria in 1921 and took whatever work they could find before starting the company. They began by making and selling bib overalls out of their own home on Roosevelt Road, initially selling to local retailers. During the 1930s the business expanded into other work garments, including coveralls sold to industrial laundries. The company has stayed family-owned and -operated across three generations since its founding, and its products have historically been used on factory floors, farms, construction sites and job sites across the US.
Kaihara is a Fukuyama denim manufacturer whose roots date to 1893. It developed Japan’s first rope-dyeing machine for denim in 1970 and now integrates dyeing, weaving and finishing within its denim-production system.
Best for Japanese rope-dyed denim from a vertically integrated Fukuyama mill
French workwear maker founded 1927 in Paris by Edouard Beerens, who received an apron-and-overall factory as a wedding gift; moved to Lambersart near Lille in 1930. Still family-run and 100% manufactured in France, four generations later.
Best for Bleu de travail workwear from the original French maker since 1927
Vetra was founded in 1927 by Edouard Beerens, whose mother gave him a small factory producing aprons and work overalls as a wedding present. The workshop opened at 3 rue de Bretonvilliers, on the Île Saint-Louis in central Paris, and the brand name — VETRA — was formed from 'VETements de TRAvail,' French for 'work clothing.' Beerens designed the original logo, rendered in red with a schematic factory building, a mark the company has kept in its visual identity since. As the workwear line grew, the Paris premises became too small, and in 1930 production relocated to Lambersart, a suburb of Lille in northern France's historic textile belt — the region's dense concentration of weaving and garment-making infrastructure made it a natural fit for a growing manufacturer. Vetra has remained under Beerens family ownership and management since its founding, now run by the third and fourth generations, and continues to manufacture 100% of its garments — chore jackets, moleskin trousers, and the classic 'bleu de travail' workwear associated with French tradesmen — in its own French factory rather than outsourcing production, a point the company treats as central to its identity nearly a century on.
Founded 1877 in Moss, Norway by sea captain Helly Juell Hansen and his wife Margrethe, making oiled-linen waterproofs for sailors; won a diploma at the 1878 Paris World Exhibition and grew into a global technical outdoor and workwear brand.
Best for HH sailing polos; Sailing, ski heritage; Sailing, ski
Helly Hansen was founded in 1877 in Moss, Norway, by ship's captain Helly Juell Hansen and his wife, Maren Margrethe. Drawing on Hansen's 21 years at sea, the company's first products were oilskin jackets, trousers, sou'westers, and tarpaulins, waterproofed by soaking linen in linseed oil to protect sailors from harsh Nordic maritime conditions. The gear won a diploma of excellence at the 1878 Paris World Exhibition, just a year after founding, and sales reportedly reached about 10,000 pieces within the company's first five years. Over the following century and a half the brand expanded from maritime oilskins into skiing, sailing, and broader technical outdoor and workwear apparel, becoming a recognized name in performance protective clothing worldwide. It remains headquartered in Norway while manufacturing and selling globally today.
The textile conglomerate — a Japanese mill (1888), produces everything from medical textiles to premium denim, and the Okayama institution that underpins the region's textile economy.
Best for 1888, textile conglomerate, oldest mills, regional economy.
Great Yarmouth workwear maker, incorporated 1898 as Johnson and Sons before forming Yarmouth Stores Ltd. Once supplied Scottish herring-fishing crews with oilskin smocks and aprons; today a family firm with about 20 machinists making natural-fibre smocks.
Best for Smocks & work jackets
The firm's recorded history begins on 1 February 1898, when Johnson and Sons became a limited company in Great Yarmouth. Three days later, four of its partners joined other local businessmen to found Yarmouth Stores Ltd, set up to trade as outfitters, clothiers, hosiers and sellers of waterproof clothing, oils and drapery. The company relabeled its waterproof lines under the Yarmouth Stores name and built an export trade in oilskins, knitwear and workwear that reached markets abroad.
Before the Second World War the firm employed more than 1,200 people, most of them machinists in Great Yarmouth factories sewing overalls, uniforms, smocks and other workwear. During the herring-fishing industry's peak, the company was a major supplier to Scottish fishing crews and the women who processed the catch, providing oilskin skirts, aprons and boots suited to gutting and packing work on the quaysides. When the herring industry declined between the 1930s and 1950s, the firm lost a core part of its market and some retail branches closed.
The 1960s brought a new customer base after gas was discovered off the Norfolk coast: the company began supplying vessels and crews working the gas fields with chandlery, equipment and protective clothing, a service line that continues today. The business remains family-owned, still making its smocks and oilskins in Great Yarmouth with a factory of around 20 machinists working in natural fibres to original historic patterns.
Amsterdam denim brand founded by Jason Denham, built around its “The Jean Maker” philosophy, Japanese selvedge fabrics and close attention to construction. The scissor logo is a recurring signature mark.
Amsterdam denim brand founded 2011 by Tony Tonnaer, former managing director of Kuyichi. Built around a 'Triple R' (Repair, Reuse, Recycle) sustainability framework; 99% PETA-approved vegan since 2020.
Best for Sustainable Denim, Jeans
Kings of Indigo was founded in Amsterdam in 2011 by Tony Tonnaer, who had previously served as managing director of the Dutch sustainable-denim brand Kuyichi. That background shaped the brand's positioning: jeans and denim-adjacent apparel produced under an explicit 'Triple R' framework of Repair, Reuse, and Recycle. The company evaluates its supply chain against five criteria - materials, water use, social responsibility, transport, and carbon footprint - and since 2020 has held 99% PETA-Approved Vegan status, having replaced leather back-patches with recycled paper or a recycled/non-recycled polyester blend. The brand continues to operate from Amsterdam as a denim-focused label, positioning it within Europe's sustainable-denim segment alongside brands like Kuyichi and Nudie Jeans.
Dutch brand founded around 2000-2001 by the NGO Solidaridad with Triodos Bank and a Peruvian cotton-farmer collective, releasing the first fully organic-cotton denim jeans (the FATE line) in 2004; named for the Inca rainbow deity K'uychi.
Best for Organic sustainable denim.
Kuyichi is a Dutch sustainable-denim brand whose roots trace to 1998, when the Netherlands-based development NGO Solidaridad began investigating pollution and poverty in Peru's cotton-farming regions. The brand was formally founded around 2000-2001 by Solidaridad together with Triodos Bank, Stichting Stimulans and Oro Blanco, a collective of Peruvian organic-cotton growers. Its first collection used organic-cotton T-shirts; in 2004 it launched FATE, described in sustainability trade press as the first fully organic-cotton denim jeans line. Today Kuyichi holds GOTS, GRS and Regenagri certifications and is a Fair Wear Foundation member.
Amsterdam circular denim since 2013 — lease model with free repair and post-consumer recycled content.
Best for Circular lease-and-recycle denim.
Mud Jeans is an Amsterdam-based circular denim label founded in 2013, operating on a pioneering 'Lease A Jeans' model. Customers pay a monthly fee to lease a pair for one year, with free repair services included, then return them for recycling or trade for a new pair. The company utilizes up to 40% post-consumer recycled content sourced from discarded denim in its jeans. In a typical year, Mud Jeans receives back approximately 10,000-15,000 pairs of customer returns (exceeding 11,500 in 2021). The brand designs jeans for durability and recyclability, reducing textile waste and promoting sustainable fashion consumption. Founded to champion the circular economy, Mud Jeans opened its first flagship store in Amsterdam.
Tenue de Nîmes operates a separate Amsterdam Denim and Repair Studio for alterations and mending. Its online denim dictionary also explains fabric, fading and construction terms, giving shoppers context before choosing a pair.
Made-to-measure denim atelier founded by collector Vitchapong 'Boom' Hutasuwan, building custom jeans from imported Japanese, American and Italian selvedge fabric with personalized stitching and hardware. Additional locations at Thonglor and Central Ladprao.
Best for Made-to-measure jeans and custom denim fittings
Selvedgework was founded by Vitchapong "Boom" Hutasuwan, a denim collector who turned his personal obsession with rare selvedge fabric into a made-to-measure atelier in Bangkok. The original shop sits on Soi Siam Square 2 off Rama I Road in Pathum Wan, with the brand later adding locations at Thonglor and Central Ladprao. Rather than selling off-the-rack sizes, Selvedgework builds each pair of jeans to the customer's measurements: buyers choose a silhouette (straight, slim, skinny or super skinny), then pick from more than a dozen selvedge fabrics sourced from mills in Japan, the United States and Italy, weighing heavy versus light denim and stretch versus rigid weave. Customers can further personalize the jeans with a choice of buttons, pocket lining, leather patches, name stitching and laser-etched initials. Prices for made-to-measure pairs start at roughly 6,900 baht. The shop's approach follows the broader raw-denim culture that prizes fabric provenance and visible construction detail, treating jeans as a garment meant to fit for years and age through wear rather than through pre-distressing. Coverage in outlets such as Time Out Bangkok and local press has profiled the shop within the city's small community of dedicated denim specialists.
Companion Denim is a jeans workshop founded in 2013 in Sabadell, outside Barcelona. It cuts raw and selvedge denim from mills in Japan, the United States and Italy, most of it to measure. Visits to the atelier are made by appointment, and standing models include Jan 033CO and The Modernist. Rips and blowouts are repaired free for the life of the garment.
Best for Made-to-measure selvedge jeans from the Sabadell atelier near Barcelona
Companion Denim was founded in 2013 in Sabadell, a town outside Barcelona with a long history in textile manufacture. The workshop makes trousers in raw and selvedge denim. Selvedge is woven on narrow looms, which closes the edge of the cloth on itself, and the mills supplying it sit in Japan, the United States and Italy. Raw denim is left untreated, so it fades to the person wearing it rather than arriving aged.
Custom work is the centre of the business. A customer chooses from the denim library and the pair is cut to measure, and a measuring guide is published on the site for anyone ordering at a distance. Visits to the Sabadell atelier are made by appointment. A visit covers the making, the range of fits and the stock pieces held there.
Standing models carry names as well as numbers, among them Jan 033CO, Jan 034P Omaha, Joel 031CO and The Modernist, with a Deck Chino beside the denim. Hems are finished by chain stitch. Jeans made under the SUNMADE label are produced with solar energy, which the workshop states is its answer to the carbon cost of manufacture. Rips and blowouts are repaired free for the life of the garment.
Northern Ireland's heritage destination — the Belfast shop, expert curation, and the UK retailer that punches above its weight in Japanese denim selection.
Best for Japanese denim and independent menswear in Belfast
German denim brand (Cross Jeanswear GmbH), founded 1995 and based in Berlin, with Turkish manufacturing roots underpinning its denim know-how. Sold through roughly 3,200 points of sale across Europe plus online partners including Zalando and Otto.
Best for Denim, quality
Cross Jeanswear GmbH was founded in 1995 and operates out of Berlin, describing itself as a German company with Turkish roots that it credits for much of its denim manufacturing expertise. The brand's product range centers on jeans in a wide spread of fits - slim, straight, bootcut, boyfriend, super skinny, regular and wide-leg - for men and women, extended into t-shirts, sweatshirts, hoodies and both denim and seasonal outerwear, marketed under the line 'Denim for Life.' Cross distributes through roughly 3,200 points of sale in Europe alongside major online retail partners such as Zalando, Otto and Amazon. The brand holds several sustainability certifications, including Global Recycled Standard and Nordic Ecolabel, for parts of its range.
Sara Elemary sells women's ready-to-wear including evening wear, denim, coats, jackets, cardigans and pants or skirts. The label also offers dresses, jumpsuits, tops, accessories and loungewear across its Spring/Summer and Fall/Winter collections.
Best for Evening wear, denim and ready-to-wear dresses
Diesel denim and fashion store inside Casablanca's Morocco Mall — the Italian brand's Moroccan retail point for its jeans, clothing and accessories lines within Africa's largest shopping mall.
Best for Edgy, rock-inspired jeans and denim clothing
The Diesel brand store is located inside Morocco Mall in Casablanca, confirmed as an official Diesel retail location via the brand's own store locator. Diesel is an Italian denim and fashion company known for rock-influenced, distressed and directional treatments on jeans and casual wear, sold internationally through both standalone stores and mall-based locations. Morocco Mall, which opened in December 2011 at the junction of Boulevard de la Corniche and Boulevard l'Ocean in Casablanca's Ain Diab district, is described as the largest shopping mall in Africa and hosts a wide roster of international fashion franchises, of which this Diesel store is one. Diesel's own store locator also lists a second, separate Casablanca location (La Villa).
Copenhagen menswear label named after Hesiod's poem, founded in 2022 by British designer Raff Godfrey after relocating from London; reworks archival workwear pieces using updated materials and construction.
Best for Considered menswear
The brand trading as Works and Days was founded in 2022 by British designer Raff Godfrey after he moved to Copenhagen and took a job at the Danish menswear retailer Norse Projects. Godfrey has said he wouldn't have felt able to take the leap into starting his own label while still living in London, and credited Copenhagen's design community with making it easier. The label takes its name from Hesiod's ancient Greek poem 'Works and Days,' reflecting the brand's stated focus on process and craftsmanship - clothing designed from archival workwear references and rebuilt using updated materials. The line began shipping product for fall/winter 2023 and has been carried by Copenhagen multi-brand retailers including Grocery.
Copenhagen menswear label founded 2018 by Ulrik Pedersen and Alan Blond; its jeans use GOTS-certified organic cotton woven in Italy and washed at a family-run factory in Ancona.
Best for Copenhagen minimalism in Italian-made tailoring and dark denim
Sunflower is a Copenhagen menswear label founded in 2018 by Ulrik Pedersen and Alan Blond, built around understated, quality-driven basics - tailoring, denim and knitwear - rather than seasonal trend pieces. Its denim uses 100% GOTS-certified organic cotton sourced from Japan and Italy, developed with an older, more environmentally focused Italian mill; the washing and production take place at a family-owned factory in Ancona using treatments aimed at reducing energy, water and chemical use. The brand's fits draw on 1990s vintage denim silhouettes, and it has shown collections at Copenhagen Fashion Week.
Copenhagen label founded in 2002, now part of DK Company, selling Scandinavian clothing, denim, accessories and seasonal collaborative collections through its current webshop.
Best for Premium streetwear; Danish streetwear and graphics
Italy's first jeans brand, launched by Francesco Bacci's Manifatture 7 Bell in Campi Bisenzio near Florence, after Bacci struck a denim supply deal with North Carolina's Cone Mills in the early 1950s.
Best for Denim, American-inspired
Roy Roger's is widely credited as Italy's first domestic blue-jeans brand. It grew out of Manifatture 7 Bell, a garment workshop that Francesco Bacci and his wife Giuliana had already built in Campi Bisenzio, near Florence, making handcrafted cotton and gabardine trousers. Sources give the founding year as either 1949 or 1952. Bacci travelled to the United States and secured a supply agreement with Cone Mills Corporation, then the leading American denim manufacturer, bringing authentic denim production to Italy for the first time. Roy Roger's also produced the first Italian women's jeans collection in the 1950s, and by the 1960s the factory was turning out up to 20,000 pairs a day.
Swedish denim brand founded in 2004 in Gothenburg by brothers Johannes, Alexander and Morten Graah, whose father spent decades in the European denim trade and introduced stonewashed denim and brands like G-Star Raw and Edwin Jeans to Scandinavia.
Best for Affordable denim
Dr. Denim was founded in 2004 in Gothenburg, Sweden, by three brothers — Johannes, Alexander and Morten Graah — who grew up around the denim trade through their father, a figure in the European denim industry since the late 1970s credited with introducing stonewashed denim to Europe and bringing Japanese and European denim brands, including Edwin Jeans and G-Star Raw, into the Scandinavian market. The brothers, who came of age during the 1990s denim scene and collected vintage jeans out of personal interest, started Dr. Denim as what the company describes as a garage brand, aiming to offer well-made, well-fitting jeans at a more accessible price point than premium 'over-designed' competitors, while avoiding the low end of the market as well. The company remains family-owned and operated, based in Gothenburg, and has built out a broader casualwear range around its original denim focus, sold through its own e-commerce channels and stockists across Europe, Australia and New Zealand. In 2024 the brand marked its twentieth anniversary, framed by its founders as two decades built on consistent, durable denim design rather than seasonal trend-chasing.
Goteborg Manufaktur is a menswear and denim shop stocking raw and selvedge labels including Indigofera, orSlow, Merz b. Schwanen, TCB and Whitesville. It also runs a denim repair service for worn and well-loved jeans.
Turkish denim brand launched 1992 by the Istanbul-based Eroglu family, who began garment manufacturing in 1983 and renamed their jeans line Colin's; now sold in stores across roughly two dozen countries.
Best for Turkish jeans sold across 40 countries from this Istanbul denim brand
Colin's traces its roots to 1983, when Turkish businessman Nurettin Eroglu and his brothers opened a garment workshop in the Kadirga district of Istanbul under what became Eroglu Holding. They began producing their first jeans in 1986 under the name 'Kulis,' then opened a factory in Avcilar, Istanbul, in 1992 - the same year they renamed the brand 'Colin's Jeans.' Exports began in 1993. Eroglu Holding also owns the LOFT brand.
Istanbul denim brand since 1994—top-tier Turkish jeans with European fit and quality, producing 17 million pieces annually across multiple product lines.
Best for Denim jeans and jackets
LTB Jeans is a denim brand headquartered in Istanbul and owned by the Çak Group of Companies, which was established in 1948 as a textile manufacturer. LTB as a brand was founded in Istanbul in 1994 and has become one of Turkey's largest denim companies, producing approximately 17 million garments annually. The brand holds a top-three market position in Turkey, Netherlands, Belgium, and Luxembourg, with growing presence in Germany, Spain, France, and Italy. Beyond jeans, LTB manufactures undershirts, t-shirts, shirts, skirts, suits, coats, trousers, sportswear, shorts, belts, bags, hats, and underwear. The company is committed to sustainability through participation in the Zero Discharge of Hazardous Chemicals (ZDHC) program and collaboration with the Organic Blended Content Standard (OBCS).
Turkish denim brand founded in Istanbul in 1991 by Sait Akarlilar with his children Elif and Ersin Akarlilar, building on the family's Erak textile firm (est. 1959); expanded into Europe in 1994 and opened a New York office in 1996.
Best for Turkish-made denim jeans with global reach, from Istanbul.
Mavi was founded in Istanbul in 1991 by Sait Akarlilar together with his children Elif and Ersin Akarlilar, building on decades of experience from the family's earlier textile company, Erak, established in 1959. Mavi's founding aim was to give Turkish consumers a well-fitting jeans; a national advertising campaign in 1993 and European exports from 1994 helped the brand become Turkey's best-selling jeans by 1996, the same year it opened a North American headquarters in New York. Mavi now operates its own stores and wholesale distribution across more than 30 countries, remaining headquartered in Istanbul.
Shop Tlingit & Haida is an e-commerce marketplace operated by the Central Council Tlingit & Haida Indian Tribes of Alaska, featuring apparel, headwear, workwear and gift items, including exclusive design collections by artist David Boxley.
The slim tapered — 1960s Ivy League inspiration, one-wash, comfortable from day one, and the Orslow model that is the easiest entry into Japanese denim. No break-in, no sizing drama.
Best for 107 Ivy, 1960s slim tapered, one-wash, easy entry.
The Kyoto outpost — the ancient capital meets raw denim, the D'Artisan Kyoto-exclusive items, and the shop that bridges Japanese tradition with denim craft.
Best for Kyoto outpost, ancient capital, exclusive items, tradition.
Portuguese denim brand launched 1994 out of a family denim-laundry business, still producing about 90% of its jeans in Portugal; first store opened 1998, now sold in 35+ countries.
Best for Portuguese denim and casual wear.
Salsa began as a family denim-laundry facility in Portugal in 1987, formally launching as the Salsa brand in 1994. Its first retail store opened in Portugal in 1998, and the company expanded into Spain during the 1990s, reaching 21 stores by 2002. The brand's identity centers on fit engineering and on its manufacturing heritage: Salsa has produced denim since 1990 and still makes roughly 90% of its jeans domestically in Portugal. Ownership passed fully to Portuguese retail group Sonae in 2020; the company reported 180 million euros in revenue for fiscal year 2024 and now operates in more than 35 countries.
Founded in 2016 by Becca Barton and Ben Sears, Pajotten is a British made-to-order workwear brand based in Tenterden, Kent — not London — using hemp, linen, Tencel and organic cotton, with hand-cut patterns and 16-20 stitch-per-inch French seams.
Best for Workwear, Contemporary Utility
Pajotten was founded in 2016 by Becca Barton and Ben Sears after Barton reproduced a worn French navy moleskin chore jacket belonging to a friend of Sears's, sourcing grey denim from Berwick Street Market in London and deliberately building in the original garment's distressed character. The pair settled on the brand's direction during a walk through Hempstead Forest in Kent, deciding to make workwear-inspired clothing from natural fibers only — hemp, Tencel, linen, and organic, recycled or deadstock cotton — explicitly avoiding polyester and lycra. Garments are cut by hand from chalk-marked patterns and assembled with French or fell seams at 16 to 20 stitches per inch, roughly double the density of typical fast-fashion construction, with garment labels sewn on by hand. Production is made-to-order rather than held as stock, and cloth is sourced from mills in Gloucestershire, Leicestershire and Sussex. The brand is based and manufactures from a studio in Tenterden, Kent, not London as sometimes listed; its first sale came about a month after the website launched. The name references the Pajottenland, a rural region of Flemish Brabant, though the brand's own materials tie its identity chiefly to English workwear tradition and Kent-based, small-batch production.
East London's denim hub — the largest Japanese denim selection in the UK, expert staff, chain stitch hemming, and the Brick Lane shop for heritage workwear and raw denim.
Best for East London, largest UK selection, chain stitch, Brick Lane.
AG makes premium denim, trousers and luxe casual basics from Los Angeles. Wash, rise and fit provide the clearest distinctions across jeans, while fabric blends affect stretch and recovery.
Best for Minimal polos, premium cotton; Minimal denim
Los Angeles-area selvedge denim maker relaunched via Kickstarter in 2013 after a 2008 shutdown; sews jeans in-house at its factory-showroom in El Segundo, California, mostly from Japanese shuttle-loom denim with occasional deadstock Cone Mills fabric.
Best for Shuttle-loom selvedge jeans and workwear
Brave Star Selvage launched in 2005 as one of the first brands built exclusively around Cone Mills' White Oak selvedge denim, positioning itself as an affordable alternative in a market then dominated by more elaborate, higher-priced denim labels. The original venture didn't survive the 2008 financial crisis, but the brand was reacquired in 2012 and relaunched through a Kickstarter campaign, with production restarting in May 2013. Since then, Brave Star has manufactured its jeans in-house in the Los Angeles area rather than outsourcing production. Its current factory and retail location is at 230 Richmond Street in El Segundo, California. Most of its denim today comes from Japanese shuttle-loom mills, supplemented occasionally by deadstock Cone Mills fabric.
Los Angeles denim house since 2003 — premium rigid jeans manufactured in company-owned facilities with forty-stage craftsmanship and sustainable production methods.
Best for Sophisticated polos, LA
Citizens of Humanity was founded in 2003 as a Los Angeles-based premium denim label with an unwavering commitment to quality without compromise. The brand manufactures through company-owned facilities as well as select production partners, with each pair of jeans passing through approximately forty skilled craftspeople before reaching customers. Their designers travel globally sourcing superior fabrics and vintage inspiration to create a uniform of wardrobe classics modernized for contemporary wear. The brand distinguishes itself through vertical integration and investment in sustainable production methods, including laser technology, ecological stones, and recycled water systems. Citizens of Humanity has built a devoted following for elevated-feminine silhouettes that combine sophistication with a natural ease, offering refined basics that have remained in steady rotation among fashion professionals.
Los Angeles denim label founded in 2012 by Erik Torstensson and Jens Grede, former Wallpaper magazine colleagues and co-founders of the Saturday Group agency. Built around the 'Le Skinny de Jeanne' jean; grew into ready-to-wear generating roughly $170 million in 2022 sales.
Best for Elegant polos, contemporary; LA-London denim
FRAME was founded in Los Angeles in 2012 by Erik Torstensson and Jens Grede, two Swedish-born entrepreneurs who met more than two decades earlier working at the design magazine Wallpaper in London. In 2003 the pair left to start their own agency, which grew into the multi-division Saturday Group. FRAME began as a narrower project: an attempt to design a single, ideal pair of skinny jeans. That jean, marketed as 'Le Skinny de Jeanne,' became the brand's breakout product and the foundation for a wider denim and ready-to-wear line. By 2022, press coverage put FRAME's annual sales at roughly $170 million.
Mister Freedom develops clothing through imagined historical narratives, mixing American workwear, naval uniforms and French vintage references. Small runs and textile collaborations make fabric and construction central to each release.
Los Angeles premium denim label founded in 2010 by Lela Becker and Tim Kaeding, known for vintage-inspired fits with irreverent style names like The Insider and The Hustler; about 95% of production stays in LA.
Best for Premium Los Angeles denim
Mother was founded in 2010 by Lela Becker and Tim Kaeding, launching with a vintage-inspired denim collection at a moment when the market was dominated by black skinny jeans. The brand has kept manufacturing close to home: about 95% of its overall production happens in Los Angeles, and 99% of its denim is made within a 14-mile radius of its design studio. Its signature move is naming each cut with character rather than a size code - The Insider, The Hustler, The Dodger, and others. Mother has grown from a denim-only label into broader ready-to-wear while keeping its LA manufacturing base central to its story.
Los Angeles premium-denim label founded in 2002 by Jeffrey Lubell and Michael Buckley; built its identity around a horseshoe-shaped back-pocket stitch inspired by a Buddha motif and became closely associated with 2000s hip-hop and celebrity style.
Best for Logo polos, West Coast
True Religion was founded in Los Angeles in 2002 by Jeffrey Lubell and Michael Buckley, entering a premium-denim market that was then dominated by older, mass-market brands. The label built its identity around a distinctive back-pocket stitch: a horseshoe-shaped 'Super T' design the brand describes as inspired by a Buddha's smile, paired with heavy, contrast-color stitching and deliberately exaggerated washes and fits. Those design choices, combined with a Buddha logo, made True Religion jeans easy to identify at a glance, and the brand was quickly picked up by hip-hop artists and Hollywood figures, appearing repeatedly in music videos and on red carpets through the mid-to-late 2000s. That period built True Religion into one of the defining premium-denim names of the decade, and the brand has more recently leaned on that nostalgia, including collaborations aimed at reintroducing the label to a younger generation of shoppers.
Lyon label founded in 2011 by cousins Marc Asseily and Laurent Bourven, neither of whom had a fashion background; reworks French utilitarian workwear and sportswear silhouettes from the 1920s-1970s, with every piece manufactured in France.
Best for Workwear, nautical
Arpenteur was founded in Lyon in 2011 by cousins Marc Asseily and Laurent Bourven, who came to the project without prior experience in the fashion industry. Their starting point was the French utilitarian wardrobe of roughly the 1920s through the 1970s — work jackets, chore coats, sailor-inspired knitwear and sportswear cuts historically made for manual labor or outdoor use — which they reworked with more refined tailoring, cleaner finishes and updated proportions rather than reproducing them as costume pieces. The brand's stated commitment is to manufacture entirely within France, using domestic mills and workshops for both fabric and construction, positioning it within a small group of contemporary French labels explicitly built around preserving local garment-making rather than offshoring production. Coverage in outlets such as Highsnobiety has followed the label's continued evolution seasonally, describing its move toward softer, less overtly utilitarian silhouettes while keeping the same French-made, workwear-derived foundation. The company sells through its own site and a network of independent menswear stockists internationally, including La Garçonne, Glasswing and Centre Commercial, rather than operating a large retail footprint of its own.
Australian denim label founded in 2009 by friends from Melbourne and Stockholm; its Sydney retail outpost, the Neuw Service Store, is on Oxford Street in Darlinghurst, on the edge of Paddington.
Milan fashion house founded 1994 by Canadian twins Dean and Dan Caten. Distressed denim and luxury casualwear combining Italian craftsmanship with rebellious Canadian humor.
Best for Hero denim and party tailoring.
Dsquared2 was established in Milan in 1994 by twin brothers Dean and Dan Caten, Canadian-born sons of an Italian immigrant. After studying at Parsons School of Design in New York, the brothers moved to Italy and gained experience at Versace and Diesel before launching their debut menswear collection. The brand's name reflects the twins ('D squared') and embodies the philosophy 'Born in Canada, Living in London, Made in Italy'—a collision of irreverent Canadian humor, edgy London attitude, and refined Italian craftsmanship. Dsquared2 revolutionized denim by introducing a signature distressed aesthetic—pitted, rubbed, worn and paint-stained treatments that departed from traditional luxury-jean conventions. The brand's runway presentations are theatrical productions or themed events that announce their creative direction through immersive experience. Dsquared2 appeals to luxury consumers seeking bold, personality-driven casualwear that respects Italian heritage while rejecting formality.
Canada's Naked & retailer — Montreal-based, the parent company, and the Canadian retailer that helped democratize Japanese denim through N&F's accessible pricing.
Best for Montreal, Naked, accessible pricing, Canadian.
The XXX series — maximum slub, maximum nep, maximum texture, and the Flat Head denim that looks like it was woven on a broken loom (in the best possible way).
Best for XXX series, max slub nep texture, broken loom beauty.
Nashville denim label founded in 2009 by Matt and Carrie Eddmenson, who converted a 1950s service station in the 12 South neighborhood into a combined retail shop and jeans workshop; the name honors Carrie's grandparents.
Best for Hand-signed jeans, Nashville
Imogene and Willie was founded in 2009 by husband-and-wife team Matt and Carrie Eddmenson, who converted a 1950s gas station in Nashville's 12 South neighborhood into a combined retail store and production workshop. The brand's name combines the first names of Carrie Eddmenson's grandparents - Imogene, her grandmother, and Willie, her grandfather. It launched with two core fits, the women's Imogene and the men's Willie, built around a stated mission of making the best pair of USA-made jeans, and is widely credited with helping establish Nashville as a denim destination.
New York denim label founded in 2003 by Andrew Chen and Johan Lam; introduced its first jeans, the SL-100x, in 2008 using custom 14.5oz selvedge fabric woven by Kuroki Mills in Okayama, Japan. Flagship store in Nolita.
Best for Exclusive Kuroki, limited, experimental, premium tier.
3sixteen was founded in New York in 2003 by Andrew Chen and Johan Lam, who started out screen-printing graphic T-shirts and pitching mock-ups to the city's streetwear shops before shifting toward a minimal, utilitarian direction. Their denim line began in earnest in 2008 with the SL-100x, cut from a 14.5oz selvedge fabric the pair developed with Kuroki Mills in Okayama, Japan — a partnership that has continued through later releases. The brand's name references the Bible verse John 3:16, and Chen and Lam have described their guiding idea as making garments meant to age and wear in rather than be replaced. Two decades in, 3sixteen still operates as an independent, founder-run label, running its flagship out of Nolita and continuing to work directly with Japanese mills for its raw denim rather than relying on domestic or import fabric jobbers.
Aéropostale sells casual basics, denim, activewear and logo pieces aimed at teenagers and young adults. Frequent promotions and broad sizing make it a value-led mall chain rather than a specialist label.
Best for Teen fashion retail
Aeropostale was established in 1987 as a specialty retailer of casual apparel and accessories. The company identifies young women and men as its core audience. Denim and fashion essentials sit at the centre of the offer. Current navigation separates women's and men's jeans. Clothing and collections make the gendered assortment visible without narrowing the brand to one product. Hoodies and graphic T-shirts sit beside denim as recurring casual categories. The business presents value as part of its positioning, but that should be understood as the company's own market description rather than a quality verdict. Aeropostale now sits within Catalyst Brands, whose portfolio also includes Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica. That ownership context is useful because it places the chain within a wider American apparel group while preserving its youth-focused identity. Aeropostale is a 1987 mall-era retailer built around accessible denim and casual dressing for younger customers, not a technical denim maker or designer-led fashion house.
New York denim label founded in 2008 by husband-and-wife team Faisal and Maliha Ahmed. A family-owned, vertically integrated operation built around its patented XFIT Lycra stretch fabric, with a stated focus on reduced-water-use production and named a Fast Company Most Innovative Company in 2023.
Best for Waterless-production denim with 360-stretch engineering from a New York family mill
DL1961 was founded in New York in 2008 by Faisal and Maliha Ahmed. The company describes itself as family-owned and vertically integrated. Its core technical claim is XFIT Lycra, a patented stretch-denim fabric developed to help jeans hold their shape and fit over time; the brand has also promoted lower-water-use manufacturing processes. DL1961 sells womenswear, menswear and kids' denim. In 2023, Fast Company named DL1961 one of its Most Innovative Companies.
Denim brand founded in Brooklyn in 1998 by Christian McCann; opened its first storefront in 2013 in a former Ridgewood, Queens sweater factory; makes 100%-American-made selvedge denim from US, Japanese and Italian fabric.
Best for NYC workwear, Cone Mills
Left Field NYC was created by Christian McCann, who grew up in Philadelphia developing an interest in American vintage through flea markets and thrift stores before working briefly at Anthropologie and then moving to Brooklyn. He founded the brand there in 1998, building it initially as a design and production operation without a retail storefront. Fifteen years later, in 2013, McCann opened Left Field's first physical shop in an old sweater factory in Ridgewood, Queens. The label is known for raw selvedge denim and workwear made entirely in the United States: McCann keeps manufacturing domestic and sources fabric from mills in the US, Japan and Italy rather than importing finished goods. It is frequently cited in menswear and denim press as one of the earlier independent labels in the American-made denim revival that took hold in the 2000s and 2010s.
New York–British hybrid fashion since 2002—rag & bone merges Manhattan directness with inherited British tailoring and craftsman-sourced manufacturing.
Best for Denim, tailored; British-NY fusion; Premium basics
rag & bone was founded in New York in 2002, positioning itself at the intersection of British sartorial heritage and American directness. The brand distinguishes itself through a design philosophy that draws on New York's cultural pulse while honouring the tailoring traditions embedded in its name. rag & bone's approach emphasizes timeless, inherently wearable garments that escape fashion-cycle pressure—combining classic proportions with an understated, edgy aesthetic that reflects downtown New York sensibility. The label has earned significant industry recognition: in 2007, it won the Swarovski Award for emerging talent in menswear, and in 2010, the Council of Fashion Designers of America (CFDA) named it Menswear Designer of the Year. The brand commits to working with skilled local manufacturers at some of the oldest factories in the United States, reflecting a deliberate choice to maintain domestic production relationships and access established craft. rag & bone operates 35 stores globally, with ten located in New York City and international presence in London, Tokyo, Bangkok, Taipei, and Hong Kong, positioning itself as a bridge between American innovation and inherited European tailoring practice.
Memphis-founded streetwear-denim label built by A. Ibrahim, known for stacked-flare, distressed jeans; the brand name blends 'V' for the founder's five brothers with the Arabic word for clothing.
Best for Distressed denim and stacked jeans
Valabasas is a denim and streetwear brand whose own account credits its founding to A. Ibrahim in Memphis, Tennessee. Per that account, Ibrahim left school to help support his family's business before finding his way into fashion through retail work, then launched Valabasas. The brand's origin story describes real early setbacks: an initial $32,000 investment with a Los Angeles manufacturer that was lost entirely, followed by repeated trips to China to find a workable manufacturing partner. The Valabasas name is a portmanteau - 'V' for the founder's five brothers, and 'Alabasas,' said to mean clothing in Arabic. The brand is known for stacked, distressed denim silhouettes alongside streetwear staples.
Veronica Beard builds polished American womenswear around blazers, dresses, denim and the interchangeable Dickey Jacket system. The removable inserts let one jacket shift in colour, texture and season.
Best for The Dickey Jacket — polished-cool New York blazers
Founded in 1988, DENIME is built around a 'real basic' approach to everyday denim. Its current Warehouse-made programme revisits the brand's earliest jeans, including denim recipes originally developed with Kurabo.
Best for Selvedge jeans and recreated early DENIME denim recipes
Japanese denim label launched in 2012 as an offshoot of Osaka Five member Studio D'Artisan, blending early-20th-century European tailoring with American workwear; garments made in Japan.
Best for French workwear style
Orgueil (French for 'pride') is a menswear line launched in 2012 by Studio D'Artisan, one of the 'Osaka Five' denim makers. Its collections combine early-20th-century European tailoring details with American workwear silhouettes, using heavyweight selvedge denim alongside details such as rounded pockets, coconut-shell or nut buttons, and cinch backs on jackets and trousers. Everything is made in Japan. The line's own site, orgueil.jp, functions mainly as a product catalog of jeans, trousers, jackets, gilets, shirts and cut-and-sew pieces, with checkout routed through Studio D'Artisan's own online shop, and it is also carried by specialist heritage-menswear retailers internationally such as Clutch Cafe and Frans Boone.
Samurai makes denim clothing in Osaka, with an emphasis on heavyweight fabrics that change through wear. Its main store is in Nakatsu, where customers can explore the label's jeans and other clothing in person. Different weights and cuts are part of the choice, so consider the fabric as carefully as the silhouette when comparing pairs.
Best for Heavyweight denim and jeans in Osaka
Samurai Jeans organises its work around denim and related workwear, separating standard items from seasonal releases. Jeans and trousers sit at the centre of the range. Jackets and shirts extend the same construction language into layers. T-shirts and accessories provide lighter categories around those core garments. Material identity is made explicit through Samurai Cotton Farm, a named strand within the company's denim story. Flagship-store exclusives form another distinct group, tying certain releases to the merchant's own retail presence. The site lists Samurai Jeans, Samurai Club and Samurai Work Clothes as separate brand labels. This structure gives collectors and everyday wearers different points of entry without reducing every item to scarcity. Standard items sit alongside dated collections such as 2026AW and 2026SS, while the cotton programme keeps attention on material. Samurai's merchant identity therefore rests on a clear system: denim-led workwear, separately named brand labels, and a catalogue that distinguishes standard items from flagship-store exclusives.
The pig and the archive — D1805 'Mount Fuji', the natural indigo programme, G3 denim (Guatemala × Memphis hybrid), the 40th anniversary collection, and the founding brand that keeps innovating five decades later.
Best for D1805 Mount Fuji, natural indigo, G3 denim, 40th anniversary.
1606XX Dirt Denim — the 1960s reproduction, the Dirt colouring (natural soil wash), and the Osaka brand that adds an earthy, organic dimension to vintage reproduction.
Best for 1606XX, Dirt colouring, 1960s repro, organic earthy.
The archaeologists of denim — Kenichi and Koji Shiotani's obsessive reproduction of vintage Levi's down to the thread count, rivet shape, and fabric irregularities.
Best for Archaeological reproduction, thread count accuracy, Lot 1001XX, Duck Digger.
Mike Amiri’s LA rock-luxury — shredded denim, bandana motifs and Hollywood glam-grunge made in Los Angeles.
Best for Shredded MX1 denim and LA glam-grunge staples.
<p>Mike Amiri founded his label in Los Angeles in 2014, and the city is the whole methodology. His earliest work was one-off stage pieces for Sunset Strip royalty — leathers and shredded denim built for performers — and the house scaled that backstage intimacy into luxury: the MX1 jean with its plaid-backed knee slashes, hand-distressed in LA, glam-rock's wardrobe rebuilt at Italian-fabric quality.</p><p>The distressing is the craft claim. Where most destroyed denim is factory-programmed, Amiri's ateliers treat each pair as surface work — hand-ripping, patching, underlaying leather and flannel — so the damage reads as biography rather than decoration. Around the denim grew a full house: skate-referencing sneakers, louche tailoring, silk shirts with a Laurel Canyon drawl.</p><p>Amiri now shows in Paris on the official calendar, one of the few American names to hold that stage on its own terms, while design and much of the make stay rooted in Los Angeles. The proposition has never moved: the city's rock mythology, taken seriously enough to be sewn properly.</p>
Atelier Tuffery supports its denim with repair, second-hand and workshop-visit programmes. Customers can also buy care products such as Marseille-soap stain sticks, extending the shop’s role beyond selling a new pair.
Best for French-made jeans, chore jackets, and overshirts from a Lozère workwear maker
Paris workwear label founded late 2008 by Thomas Giorgetti and Christophe Lepine; its boutique at 68 rue Saint-Honoré (opened 2014) sells made-in-France chore coats, denim and military-inspired pieces.
Best for Workwear, military
Bleu de Paname was founded at the end of 2008 by two Parisian childhood friends, Thomas Giorgetti and Christophe Lepine, drawn to streetwear and to reviving French workwear as a menswear category. Early collections centered on denim - jackets, trousers and shirts - before the range broadened into wider ready-to-wear inspired by industrial-era work clothing and military garments, produced entirely in France. The brand opened its Paris boutique at 68 rue Saint-Honore, in the 1st arrondissement, in 2014. The name plays on 'Paname,' old slang for Paris, positioning the brand explicitly as a Parisian, French-manufacturing counterpoint to mass-market imported basics.
Founded by Edwin Faeh in 1994, Carhartt WIP adapts the American workwear maker's core garments into its own collections. Its European identity grew through skateboarding, music and art, with a first store opening in London in 1997.
Best for Carhartt workwear reinterpreted through European skate, music and street culture
Le Laboureur makes traditional workwear at its workshop in Digoin, in France's Saône-et-Loire department. Its range includes work jackets and largeot trousers, with garments intended for tradespeople as well as customers drawn to workwear. The manufacturer lists stockists on its website and offers booked visits that explain the workshop's cutting and assembly processes.
Best for French-made work jackets and largeot trousers
Le Laboureur ('The Ploughman') began in the early 1950s when Primo Zélanti started selling agricultural work clothing at fairs and markets across the Burgundy region of France. The business formalized around 1956 and grew into a manufacturing workshop, moving to larger premises on the Rue des Chantiers in Digoin, Burgundy, in 1973 as demand increased. The original product line was built around clothing for farm work — the veste de travail, or work jacket, in particular — before expanding to cover garments for building-trade workers as well, while keeping the same basic approach: simple, durable, functional clothing rather than fashion-led design.
Primo's son Jean-Charles Zélanti took over as head of the company in 1988 and ran it for three decades. In 2019, ownership passed outside the founding family for the first time, acquired by Jean Copleutre — a carpenter trained through the Compagnons du Devoir, France's traditional craft guild system — together with his brother Vianney.
Le Laboureur still manufactures in Digoin and continues to make the moleskin and cotton-twill work jackets, trousers and overalls that defined its original agricultural customer base.
French denim label founded in Marseille in 1998 by Gilles and Lylian Richardiere, building on the family's 1970s-80s secondhand and denim shops, including Marseille's Propagande. Collections are designed in Marseille studios and manufactured in Tunisia and Morocco from Italian fabric.
Best for Marseille denim jeans named after the Commune's famous song
Le Temps des Cerises traces its roots to Gilles Richardiere, born in Arles, who moved into clothing reconditioning and opened his first secondhand shops in the 1970s, including the well-known Propagande store in Marseille. In 1998 he and his son Lylian formalized that denim expertise into the Le Temps des Cerises label. The brand has since become one of the most recognized denim names in southern France and the wider Mediterranean, known for a vintage-inspired range with heavy embellishment, embroidery and varied washes. Design work happens in studios in Marseille, while the jeans themselves - cut from premium Italian fabrics - are manufactured in Tunisia and Morocco. Over roughly 25 years the label expanded from its regional base across France and into distribution in Europe, Japan and the United States.
Paris streetwear boutique launched in 1998 by Nordine and Christine Yousfi, growing out of a weekend vintage stall at the Puces de Saint-Ouen flea market since 1996; named after the Pulp Fiction 'Royal with Cheese' line, historically based on rue Tiquetonne near Les Halles.
Best for Denim and streetwear from the Paris retailer founded in 1998.
Royal Cheese began as a weekend vintage-clothing stall at the Marché aux Puces de Saint-Ouen flea market in 1996, run by Nordine and Christine Yousfi. In 1998 the couple formalized the venture into a boutique, opening on rue Tiquetonne in the Etienne Marcel / Les Halles district of central Paris — an area that would become associated with the city's independent streetwear scene. Their goal was to sell durable, well-made clothing from brands unavailable elsewhere in France, particularly Japanese labels not otherwise carried by French retailers, positioning Royal Cheese as an early gateway for that kind of import curation in Paris. The shop's name references a scene from the film 'Pulp Fiction,' in which John Travolta's character explains that an American quarter-pounder with cheese is called a 'Royal Cheese' in Paris because of the metric system. Royal Cheese later expanded beyond its original rue Tiquetonne location, opening additional stores including locations in Le Marais, and grew into a small multi-store network across Paris carrying a mix of streetwear, denim and imported labels alongside its own house pieces.
Not Japanese but relevant — the Portland knitter that uses Japanese fabrics, the varsity jacket specialists, and the American brand that demonstrates Japanese textile prestige transcends denim.
Best for Portland knitter, Japanese fabrics, varsity, textile prestige.
Everlane’s material glossary identifies the fibres and recycled inputs used across individual garments. Its resale integration lets customers list eligible past purchases through their order history, adding a practical route beyond first ownership.
Denim specialty shop opened in San Francisco in 2006 by Kiya and Demitra Babzani, the first retailer outside Japan to carry brands like Dry Bones and Strike Gold. Expanded to New York (2009), Los Angeles (2010) and Portland.
Best for Japanese denim curation
Self Edge opened its first store in San Francisco in 2006, founded by Kiya Babzani and his wife Demitra. Kiya had a longstanding interest in vintage American workwear and denim, and had concluded that Japanese manufacturers -- working from vintage shuttle looms and close study of mid-century American garments -- were producing more faithful reproductions of that heritage than most American companies still making it themselves. Self Edge built its business around importing that Japanese output rather than domestic denim, and became the first retailer outside Japan to stock several brands, including Dry Bones, Strike Gold and Real Japan Blues, giving American and European raw-denim buyers access to labels that previously required importing directly. The shop's name plays on 'selvedge,' the pre-20th-century term for the tightly woven, self-finished edge of a bolt of fabric that doesn't fray -- a construction detail associated with older shuttle-loom weaving and central to the raw-denim category Self Edge specializes in. Three years after the San Francisco opening, Babzani opened a New York location, followed by Los Angeles in 2010 and later a store in Portland, Oregon, along with a Mexico location -- building what several outlets describe as a small chain that became a reference point for Japanese denim retail in the US.
San Francisco selvedge-denim label founded in 2008 by Tony Patella and Pete Searson, who started it out of Tony's garage; jeans are cut and sewn in the US from Cone Mills White Oak denim.
Best for White Oak denim, USA
Tellason was founded in San Francisco in 2008 by Tony Patella and Pete Searson, who began making jeans out of Tony's garage; the brand's name is a portmanteau of the two founders' surnames. Both men were born in 1965 and grew up in the Bay Area with a shared interest in denim and punk music; they first crossed paths at San Diego State University but weren't formally introduced until 1990. Patella had earlier been a partner in a denim company alongside Cliff Abbey, founder of Sticky Fingers, while Searson built experience in international sales within the action-sports industry. Tellason's jeans are cut and sewn in the United States using Cone Mills White Oak selvedge denim.
Jay Hardesty's Seattle shop — chain stitch hemming, expert sizing advice, exclusive fabric runs (the 'Blue Owl' exclusive), and the Pacific Northwest's Japanese denim destination.
Best for Chain stitch hemming, expert sizing, exclusive fabrics, PNW.
Ultra-feminine Korean fashion brand for their -5kg jeans — designed to make legs look slimmer. Colorful, youthful aesthetic with a massive following in Japan and Southeast Asia. The Hongdae fla.
Best for -5kg jeans designed for a slimmer-leg silhouette
Korean denim and casualwear brand known for deconstructed jeans, patchwork designs, and playful details. The 'destroyed denim' aesthetic that influenced global trends. Celebrity-favorite casualwear.
Best for Deconstructed jeans, patchwork designs, and playful details
Gender-neutral denim label founded in Stockholm in 2016 by Frippe Persson, Johni Tadi and Stefan Söderberg — the last a former Levi's/Acne Studios product lead and co-founder of Hope — reworking the five-pocket jean into looser, sexless cuts.
Best for Minimalist denim
Adnym Atelier was founded in Stockholm in 2016 by Frippe Persson, Johni Tadi and Stefan Söderberg, three people with backgrounds in mainstream denim rather than fashion design as such. Söderberg had worked on product for Levi's and helped shape Acne Studios' denim line in the early 2000s before co-founding the Stockholm label Hope; Persson came from a background at VF Corporation, the parent company behind brands including Wrangler and Lee. The name is shorthand for 'Anonymous Dystopia.' Adnym's core idea is a gender-neutral approach to the five-pocket jean, loosening and reworking a garment historically cut differently for men and women into a single silhouette, alongside oversized T-shirts, hoodies and tailored pieces that mix Scandinavian minimalism with the founders' Middle Eastern influences. The label has shown at Stockholm Fashion Week and been covered by trade press including WWD's Sourcing Journal for its gender-free approach to office-adjacent denim.
Circle of Friends - Stockholm-designed denim label founded 2013 by veteran denim buyer Per Fredriksson, sourcing Italian mills and hardware makers. Each garment lists its full chain of manufacturers screen-printed inside.
Best for Clean selvedge denim
C.O.F. Studio ('Circle of Friends') was founded in 2013 by Per Fredriksson, a Swedish denim-industry veteran whose career began in a Swedish denim shop in 1978. Fredriksson spent roughly eighteen years studying Italian textile and garment craftsmanship before launching his own line. The brand's name reflects that model directly: C.O.F. Studio is built on trusted, named collaborators rather than anonymous contract manufacturing, and the company screen-prints the full list of manufacturers involved in each garment on the inside of the piece. The company is registered as C.O.F. Apparel AB at Polhemsgatan 13 in Stockholm.
Stockholm denim label that grew out of Weekend, a secondhand shop opened in 2004 by Örjan Andersson and Adam Friberg; H&M bought 60% in 2008, shut the brand down in 2019, then relaunched it through Weekday stores in 2024.
Best for Affordable denim, Scandi
Cheap Monday's roots go back to 2004, when Örjan Andersson and Adam Friberg opened Weekend, a secondhand clothing shop in a Stockholm suburb that, true to its name, was only open on Sundays. Andersson felt there was a gap in the market for jeans that were both fashionable and inexpensive, and developed the shop's own in-house denim style, "Tight," which became the basis for the Cheap Monday brand — instantly recognizable for its skull-and-crossbones logo and skinny cut. The label became one of the defining names of 2000s indie fashion. In March 2008, H&M acquired 60 percent of parent company Fabric Scandinavien AB for 564 million Swedish kronor (roughly $92 million), buying the stake directly from the founders. A decade later, in November 2018, H&M announced it would shut the brand down due to weak sales, with the wind-down completed by June 2019. H&M Group revived Cheap Monday in April 2024, but the relaunched line is sold through its Weekday stores rather than as a standalone Cheap Monday retail chain.
Stockholm-founded denim label started 2018 by Lena Patriksson Keller and Jonas Clason, making 98% organic-cotton jeans in small-batch European production, blending Scandinavian minimalism with American denim heritage.
Best for Stockholm's CW002 five-pocket jeans in organic cotton, cut like tailoring
Jeanerica was founded in 2018 by Lena Patriksson Keller and Jonas Clason as a Swedish-rooted, self-described 'European denim house.' The brand's design language merges Scandinavian minimalism with classic American denim silhouettes. Its jeans, including the CW002 classic five-pocket fit, are made from a stated 98% organic cotton and 2% elastane blend, with the company emphasizing small-scale, sustainably developed local production. Jeanerica has since expanded into chinos, jackets, and shirts, sold through its own site and stockists including a Paris presence.
Swedish denim brand — organic cotton, free repairs for life, and a commitment to sustainability. The Södermalm flagship store offers repairs while you wait.
Best for Organic cotton, free repairs for life, and a commitment to sustainability
Japanese-denim specialist with shops in Sydney and Melbourne, carrying a deep selection of Japanese jeans and workwear and shipping the same brands across Australia and abroad.
Best for Sydney Melbourne, Southern Hemisphere, Aussie gateway.
Sydney denim and streetwear label founded in 1999 by surfers Gareth Moody, Dan Single, Paul Wilson and George Gorrow, known for hand-distressed jeans and its box-cross logo. Stores in Paddington and Bondi, Sydney, and in Melbourne.
Best for Australian denim and jeans
Ksubi began in 1999 on Sydney's Northern Beaches, started by a group of surfer and DJ friends - Gareth Moody, Dan Single, Paul Wilson and George Gorrow - who were dissatisfied with the denim fits available on the market. Working out of a garage in North Sydney, the group screen-printed their own tees and hand-distressed denim using tools as basic as sandpaper and grinders, developing the axel-grinded, heavily worn finish that became the label's signature. Their first proper collection landed in 2000, and the brand debuted at Mercedes Australian Fashion Week the following year, quickly becoming known for a DIY, rebellious attitude paired with its box-cross logo. The brand today keeps stores in the Sydney beachside suburbs of Bondi and Paddington, plus one in Melbourne.
Harajuku vintage-denim specialist with a deep selection of pre-1970s Levi’s and other American workwear, known for authenticated pieces that have influenced Japanese reproduction brands.
Best for Vintage Levi's, pre-1970s, authenticated, taught reproduction.
The luxury heritage quarterly — higher-end than Lightning, craftsmanship focus, factory visits, artisan profiles, and the Japanese magazine that treats denim as haute couture.
Best for Luxury heritage quarterly, craftsmanship, artisan profiles.
Tokyo denim label FDMTL, founded in 2005 by designer Gaku Tsuyoshi, applies traditional boro patchwork and sashiko stitching to jeans and outerwear made start-to-finish in Japan; its Meguro flagship opened in 2009.
Kapital's most extreme line — the Century Denim programme, natural indigo, mud dye, boro patchwork, and the Koenji/Daikanyama shops where denim becomes art. Each piece is unique; no two are alike.
Best for Century Denim, mud dye, boro patchwork, unique pieces.
Yuki Yagi's skinny denim — the rock aesthetic, the slim silhouettes, and the Tokyo brand that brought Japanese denim to the music and fashion crossover crowd.
Best for Skinny denim, rock aesthetic, slim silhouettes, crossover.
The seven-panel jean — seven different vintage Levi's panels sewn into one pair, the Needles flagship, and the Tokyo brand that treats denim reconstruction as high fashion.
Best for Seven panels, vintage Levi's, reconstruction, high fashion.
Founded in 1991 by Masahiro Shimura, who had helped set up The Real McCoy's before striking out on his own with the L-2B flight jacket repro and the Stormy Blue denim line.
Best for Vintage reproduction, flight jackets
Pherrow's was founded in Tokyo in 1991 by Masahiro Shimura, who had been involved in the initial setup of The Real McCoy's, another Japanese heritage workwear brand, before leaving to start his own label under his own creative direction. From its earliest days, Pherrow's built its identity around faithful reproductions of American vintage military and workwear garments; one of its first products was a reproduction of the L-2B nylon flight jacket. The brand also developed its own selvedge denim line, called Stormy Blue, positioning Pherrow's within Japan's broader Ametora movement of American-inspired, historically accurate reproduction clothing. Shimura directed the brand for more than 18 years before stepping back in 2010, handing creative direction to Takashi Ando. Pherrow's remains headquartered in Tokyo and operates its SMART Clothing retail stores directly, with garments and hardware made in Japan by domestic manufacturers rather than sourced overseas.
Hayashi's slim straight — 1960s Levi's inspiration, one-wash, and the Resolute model that captures the post-war American denim moment with Hayashi's lifetime of vintage knowledge.
Best for 710, 1960s Levi's, Hayashi knowledge, one-wash.
Affordable vintage chain known for well-organized racks and fair pricing. Huge selection of denim, workwear, and basic vintage staples. The Shimokitazawa location is the largest and best-stocked.
Best for Affordable vintage chain known for well-organized racks and fair pricing
Tokyo motorcycle-Americana label founded in 2005 by Masaki Egawa; garments are made entirely in Japan, including its 'Dirt Denim' fabric woven on old power looms in Ibara, Okayama, sold from the Trophy General Store in Shibuya.
Best for Vintage workwear, denim
Trophy Clothing is a Tokyo motorcycle-and-workwear label founded in 2005 by designer Masaki Egawa, who draws on classic motorcycle culture and vintage American workwear and is a member of the Tokyo Indians riding/design collective. All Trophy garments are made in Japan. The brand's signature material is 'Dirt Denim,' a low-tension fabric woven on old-style power looms in Ibara, a denim-producing city in Okayama Prefecture; it appears across trousers, chambray shirts and staples such as the 40's Civilian Trousers. The brand operates its retail and workshop space, Trophy General Store, in Shibuya, Tokyo.
Toulouse workwear label founded 2015 by Ahmed Taoufiki and Armand Teboul, reworking 1940s-60s military and workwear silhouettes into selvedge jeans and work jackets, largely made in France from vintage army stock and traceable fabrics.
Best for French denim and workwear — jackets, jeans, and fatigue pants
Champ de Manoeuvres was founded in 2015 in Toulouse by Ahmed Taoufiki and Armand Teboul, two founders who came from the garment trade itself. Their focus from the start was vintage workwear and military clothing: 1940s work garments, 1950s uniforms, 1960s fatigues, reinterpreted rather than simply reproduced. Champ de Manoeuvres has built its catalogue around Japanese and selvedge denim jeans, moleskin and wool work jackets, utility pants, chambray and seersucker shirts, and outerwear like parkas, pea coats and bomber jackets, much of it produced in France. A notable part of the brand's sourcing involves buying up old military stock and remaking it into new pieces.
Flow Concept Store sells women's fashion, including outerwear, tops, bottoms, dresses, blazers, denim and sweaters, plus a menswear line called Flow Homme. The shop also carries underwear, loungewear, magazines and gift cards. It operates from Dominikonų street in Vilnius.
Best for Women's fashion, outerwear and the Flow Homme menswear line
The online gateway — ships worldwide, carries dozens of Japanese brands, English-speaking staff, and the Yokohama-based retailer that introduced many Westerners to Japanese denim.
Best for Worldwide shipping, dozens of brands, English staff, gateway.
American Eagle Outfitters — the Pittsburgh mall-heritage giant of casual denim and collegiate American style, one of the largest jeans retailers in the US.
Best for Affordable everyday denim and casual basics.
Japan's oldest jeans maker — 1962, the original Okayama denim brand, custom jeans workshops, and the Kojima institution that predates the Osaka 5 by decades.
Best for 1962, Japan's oldest jeans, custom workshops, DIY experience.
Betty Smith runs what it calls Japan's oldest jeans factory in Kojima, the neighborhood where domestic denim production began, and still fits customers for bespoke jeans on-site. The factory grounds hold two museums, a hands-on jeans-making workshop, and a retail shop selling the house line and offcut goods from the Eco Betty project.
Okayama-prefecture denim pioneer, founded in 1940 by Kotaro Ozaki in Kojima as workwear maker Maruo Hifuku; produced Japan's first domestically sewn jeans in 1965 and the country's first Japanese-woven denim fabric in 1972, seeding the Kojima denim industry.
Best for Raw Denim, Japanese Selvedge
Big John began in 1940 as Maruo Hifuku, a small Kojima-district sewing operation founded by Kotaro Ozaki that initially made workwear and school uniforms. In 1965, Ozaki produced Japan's first domestically sewn jeans, cut from imported American denim; in 1972 the company went further, developing the country's first Japanese-woven denim fabric. In 1973 Big John released 'World,' described as the first jeans made entirely in Japan. These milestones are widely credited with establishing Kojima, in Kurashiki City, Okayama Prefecture, as Japan's denim-manufacturing center. Big John remains headquartered in Kojima today.
Danish denim label founded 2010 in Kolding, Denmark, named for the 17th-century Genoese fustian cloth ('Bleu de Genes') that gave English 'blue jeans' its name. Denim milled in Italy and Greece, shirts in Portugal, belts in Austria/Italy.
Best for Denim, Italian fabric
Blue de Genes was launched in Kolding, Denmark, in 2010, built around a deliberate etymological reference: the name recalls the origin story of jeans themselves, which the brand traces to 17th-century Genoa, Italy, where harbour workers wore trousers and sailcloth made from a hard-wearing cotton fabric called 'Geanes fustian,' dyed blue with indigo. Because Genoa was under French control at the time, the fabric became known in French as 'Bleu de Genes.' The Danish label adopted that history while building a genuinely European, small-batch production model: denim is milled in Italy and Greece, shirting comes from Portugal, select trousers from Turkey, and belts from Austria and Italy.
Oceanside, California—founded 2004 by musicians and skate-magazine colleagues, Brixton builds headwear and workwear culture around The Clash and music.
Best for Headwear, workwear and music-rooted California street style
Brixton was founded in 2004 in Oceanside, California by three collaborators: David Stoddard and Jason Young, who met while working at a skateboarding magazine, and Mike Chapin. The trio pooled $30,000 to launch a headwear company from Stoddard's garage, naming it after The Guns of Brixton, a song by British punk band The Clash—a deliberate signal of the brand's deep musical roots and countercultural positioning. After five years building reputation in headwear design, Brixton expanded into ready-to-wear, introducing Southern California-inspired plaid flannels, jackets, and polo shirts. The brand's connection to music culture extends beyond its founding reference: collaborations with well-known names like Fender and the Joe Strummer estate have embedded Brixton within music and fashion culture. The label represents a specific cultural current—the convergence of skate, punk, and Americana aesthetics—maintaining alignment with musician and artist communities rather than pursuing generic lifestyle branding. Brixton has grown from a garage operation into a multi-category brand with significant retail presence, preserving its original emphasis on headwear while expanding into a broader lifestyle category.
Budget Japanese denim — repro 1940s-50s cuts, surprisingly good fabric for the price, and the entry-level brand that proves you don't need $300 to get decent Japanese denim.
Best for Budget, 1940s-50s repro, good fabric, entry level.
Carolina Ronderos does denim upcycling and textile experimentation, applying ancestral craft techniques from a location in El Retiro, Bogotá. The brand says 90% of its materials are natural fibers or recycled.
Best for Denim upcycling and ancestral textile techniques
The American origin — 1905-2017, the last US selvedge denim mill, Draper X3 shuttle looms, and the North Carolina factory that supplied Levi's for a century.
Best for 1905-2017, last US selvedge mill, Draper looms, closed 2017.
Europe's heritage megastore — German efficiency, massive selection, international shipping, and the Aachen-based retailer that bills itself as Europe's largest online heritage denim destination.
Best for German efficiency, massive selection, Europe's largest heritage.
Veneto-based Italian denim label founded in 2000, using Japanese fabric finished through Italian ateliers for its washes and cuts; acquired in 2020 by Numero 8, which also owns Sun68 and Socks Burger & Fries.
Best for Vintage-washed jeans from Italy's Veneto jeans valley
Cycle is an Italian denim label based in the Veneto region, founded in 2000 by a group of friends with financial backing from Italservices. The brand positions itself as a bridge between pret-a-porter and casualwear, producing garments it describes as 100 percent made in Italy using Japanese denim fabric, finished through Italian ateliers for washing and cutting. In 2020 Cycle was acquired by Numero 8, an Italian group that also owns Sun68 and Socks Burger & Fries.
Denim house founded in Breganze, Veneto in 1978, when 23-year-old Renzo Rosso bought a stake in a manufacturer called Moltex and renamed it Diesel. Still headquartered in Breganze; now the flagship label of Rosso's OTB Group.
Best for Statement denim and Glenn Martens-era fashion.
Diesel traces to 1978, when Renzo Rosso, then 23, used a loan from his father to buy a holding in a Veneto clothing manufacturer called Moltex, owned by Adriano Goldschmied, and renamed it Diesel. Rosso had been sewing his own low-rise, bell-bottomed jeans on his mother's machine since his early teens in nearby Brugine, selling them to friends before joining the trade professionally. The Diesel name was chosen because, amid the 1970s oil crisis, 'diesel' read as the alternative fuel - a way of positioning the label as an alternative to mainstream casualwear. The company has remained headquartered in Breganze, in the Veneto region, since its founding. In 2002, Rosso formalized his growing fashion holdings by founding OTB Group, a holding company that has since brought Diesel together with other houses under common ownership as Rosso expanded beyond the original jeanswear label. Diesel today produces jeans, ready-to-wear and accessories and sells online at diesel.com, alongside its retail network.
Italian outerwear label owned by Tod's Group, built around the four-hook 'Fay 4 Ganci' jacket, adapted from 1980s Maine fire-department workwear by Diego and Andrea Della Valle.
Best for The archive 4 Ganci field jacket.
Fay is an outerwear-focused label owned by Tod's Group, the Italian house rooted in the Marche region where shoemaker Filippo Della Valle opened the family's original cobbler's workshop in the early 1900s. Fay's own story starts in the United States: in the early 1980s, Diego and Andrea Della Valle came across the work jackets worn by firefighters in Maine and decided to bring the concept to Italy, adapting rugged American workwear for city wear. The result was the four-hook 'Fay 4 Ganci' jacket, which became the brand's signature piece and has been reworked into new versions each season since. Tod's Group's production headquarters opened in Casette d'Ete, near Civitanova Marche, in March 1998, and Fay operates today as one of the group's house brands alongside Tod's and Hogan.
Menswear label founded in 2013-14 by brothers Matt and Andrew Brodrick, headquartered in the historic district of San Juan Capistrano, California. Specializes in raw selvedge denim and workwear, sourcing fabric and hardware from Japan and the US, drawing on the brothers' earlier experience at Volcom.
Best for USA-made tees, heavy flannels
Freenote Cloth is a menswear brand founded by brothers Matt and Andrew Brodrick, based in the historic district of San Juan Capistrano, California, a town associated with the ranch-era history of early California. The brand was started around 2013-2014, after both brothers had spent time working within the Volcom organization, where they said they picked up practical knowledge of garment construction, fabric sourcing and the business side of running an apparel company. Freenote's core focus is raw selvedge denim and related workwear — jackets, flannels, shirting and outerwear — built using fabrics and hardware sourced from both Japanese mills and domestic US suppliers, with garments manufactured in the United States. The brand's positioning draws on classic American workwear silhouettes reinterpreted with heavier, longer-wearing raw denim fabrics of the kind associated with Japanese selvedge weaving traditions, appealing to the same niche of denim enthusiasts who track fade patterns and construction details. Freenote sells through its own site and showroom in San Juan Capistrano as well as through specialist menswear retailers such as Blue Owl Workshop, Division Road and Franklin & Poe.
Japanese workwear brand — vintage-inspired clothing rebuilt from historical patterns with period-authentic materials and construction.
Best for Vintage reproduction, workwear
Freewheelers is a Japanese fashion manufacturer that draws inspiration from authentic vintage workwear and Americana, particularly early 1900s garments and motorcycle culture aesthetics. Rather than simply copying vintage designs, the brand reconstructs pieces from original historical patterns while seeking the highest construction standards and materials. Each piece is engineered with attention to authentic detailing, fabric selection, and build quality. The company's philosophy emphasizes studying real historical work wear and translating those principles into contemporary garments.
Italian denim label founded 1984 by Claudio Grotto in Chiuppano, Veneto. Its parent, Grotto S.p.A., neared bankruptcy in 2021; the brand and Chiuppano factory were acquired in 2022 by Milano 1984 SpA, ending direct Grotto-family ownership.
Best for Italian jeans culture from Chiuppano, Veneto, since 1984.
Gas Jeans was founded in 1984 by Claudio Grotto in Chiuppano, near Vicenza in the Veneto region, growing out of an earlier 1970s workshop background in the same area. The label launched as a menswear jeans line before expanding into womenswear. Under Grotto family ownership it grew into a recognized premium denim brand distributed internationally. In 2021 its parent company, Grotto S.p.A., came close to bankruptcy after accumulating roughly 80 million euros in losses and laying off around 200 workers. In 2022 the brand, the Chiuppano factory, and its roughly 140 remaining employees were acquired out of that crisis by Milano 1984 SpA, an investment vehicle led by entrepreneur Andrea Citterio; no member of the Grotto family remained involved in the new ownership structure.
The new Okayama voice — founded by a former Collect mill employee, original silhouettes, modern fits, and the Kurashiki brand that brings fresh design thinking to traditional Okayama denim.
Best for Former Collect mill employee, original silhouettes, modern fits, fresh.
Natural fabric care — hinoki wood hangers, cedar blocks, natural soap, and the Japanese approach to denim care that uses traditional materials to preserve fabric integrity.
Best for Hinoki hangers, cedar blocks, natural soap, traditional care.
Founded in 2011 in Cardigan, Wales, by David and Clare Hieatt to revive denim-making jobs after the town's factory closed in 2002, Hiut Denim's small team of 'grand masters' hand-sews around 100 pairs of jeans a week — its stated singular focus.
Best for Handmade Welsh selvedge denim
Hiut Denim was founded in 2011 in Cardigan, Wales, by husband-and-wife team David and Clare Hieatt, who had previously built the eco-conscious clothing label Howies (founded 1995) before selling it. Cardigan had been a denim manufacturing town for decades, home to a factory that once employed around 400 people and produced roughly 35,000 pairs of jeans a week, until it closed in 2002 and the specialist skills of local machinists went idle. Rather than trying to recreate that scale, the Hieatts built Hiut around a small, deliberately slow model: a limited crew they call 'grand masters,' each an experienced denim maker, producing about 100 pairs of jeans a week by hand, prioritizing quality and craft over volume. The company has publicly framed its identity around doing one thing only — making jeans — rather than diversifying into a broader clothing range. More recently, David and Clare Hieatt stepped back from day-to-day leadership, handing the company to new investors who came on board in a transition reported in trade press.
The denim doctor — Rain Delisle's darning service, invisible repairs, and the Oregon-based specialist who can restore any pair of jeans to wearable condition.
Best for Rain Delisle, darning, invisible repairs, restore any pair.
Ventura, California apparel maker blending surf, motorcycle, and workwear influences; founded around 2011-2012 by Thom Hill after years in surf retail. Runs a flagship store, the Iron & Resin Garage, at 324 E. Main St. downtown.
Best for Moto tees & flannels
Iron & Resin was founded in Ventura, California by Thom Hill, who spent years working in surf retail before starting the label around 2011-2012 with a small team of friends. The brand builds apparel for life outdoors, drawing on surf, motorcycle, and workwear traditions - waxed canvas and leather jackets sit alongside flannel work shirts, denim, and boardshorts. Its stated position is a reaction against fast, disposable fashion: garments are built for repair and long use, backed by a repair service and a loyalty program called the Million Mile Club. The company's home base is downtown Ventura, where it operates a retail location called the Iron & Resin Garage at 324 E. Main Street, alongside its main online store.
Japan Blue is Kojima’s value virtuoso — Momotaro’s sibling delivering Japanese selvedge at entry-honest prices. The range centers on entry selvedge, Kojima denim, with production associated with Japan.
A Japanese label founded in 2005 by Yohei Goto, a former vintage-clothing dealer and kickboxer, who reverse-engineers 1930s-1970s American workwear by disassembling original garments to study fiber, weave, and construction.
Best for Vintage reproduction
Jelado was founded in 2005 by Yohei Goto, who came to clothing design from an unusual background: he had worked as a vintage-clothing dealer in Tokyo and had also competed as a professional kickboxer before turning his research into old American workwear into a label of his own. Goto's method centers on literally taking apart original vintage garments, primarily American workwear and denim from the 1930s through the 1970s, to study details a visual reference alone wouldn't reveal: cotton fiber length, thread thickness, the number of twists in the yarn, and thread count. He has described sending disassembled deadstock pieces to a national inspection agency for that level of analysis. The results feed into reproductions built on recreated fabrics rather than exact copies for their own sake; Jelado's 'Last Resort' denim, for instance, is a technical recreation based on dismantled original Levi's XX fabric rather than a licensed reissue. The brand frames its output as a modern interpretation of that research rather than straightforward nostalgia, aiming to understand why old garments were constructed the way they were rather than simply imitating their appearance.
La Obra de Arte Soy Yo is a by-appointment Medellín denim showroom staged more like an artist’s gallery than a conventional store. It is a specialist stop for experimental denim and small-run pieces.
Best for By-appointment denim showroom styled as an artist gallery
La Obra de Arte Soy Yo was created by Colombian artist Paula Sarmiento around an idea stated directly in the brand's name -- 'the work of art is me' -- treating each wearer as a living, singular work of art rather than a passive consumer of fashion. The brand works primarily in denim, reworking the material with references to Colombian craft traditions, most notably through pieces incorporating molas, the reverse-applique textile panels made by women of the Guna people, sourced from artisan communities around Necocli in the Uraba region of Antioquia. That collaboration extended into a capsule project with the Colombian fashion label Americanino, for which Sarmiento was invited as guest designer to create denim pieces built around molas and Uraba artisanal techniques, framed as a way of honoring the country's indigenous craft heritage rather than treating it as decorative surface pattern. The label operates on a by-appointment basis from a gallery-style showroom in El Poblado, Medellin, presenting its pieces in a setting closer to an art exhibition than a conventional retail store, consistent with Sarmiento's own description of the brand as art first and clothing second. Beyond its direct Medellin presence, pieces have also been carried through multi-brand Colombian retailers including Casa Precis and Malva.
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